Citroën Jumper Minibus: Gorilla

Citroën Jumper Minibus. Fits everything you really care for.

Advertising Agency: New360, Belo Horizonte, Brazil
Creative Director / Copywriter: Juliana Uchôa
Art Director / Illustrator: Gustavo Leite


kleenex's picture
35368 pencils

I am just not really seeing a quality concept here....

Taylormade's picture
412 pencils

I wouldn't be surprised to see this campaign in some big award shows. Nice Art Direction. Interesting way to communicate space. (I personally would have preferred if it weren't always a stomach though.)

LenaGoia's picture
11 pencils

But it's not a stomach, it's the shape of the minibus (with a cliff inside so that the girl can jump-Citroen Jumper) :D

Taylormade's picture
412 pencils

The other two executions are stomachs, so I guess I lumped this one in. But you're right, King Kong never ate the woman. Thanks. Now that it's not a stomach, I don't really get what it's saying. I was never into the idea/thinking that much, but I could still see people awarding the art direction.

atb2005's picture
13567 pencils

Now these ads are even dumber than the Ducati ads. Ok, maybe they are equally dumb. We must be celebrating Dumb Advertising this week on aotw. I don't recall another time when so many dumb ads were posted in a single week.

Troll's picture
642 pencils

I completely agree with you. This has been the worst display of creative work I have ever seen on a site.
Makes you appreciate the sites that cherry-pick and protect our eyes.
Maybe Ivan should start implementing some quality control.

stewart76's picture
234 pencils

It´s a hole at KK?

Yarp's picture
387 pencils

Uhmm?? What??...I mean I get what were theyre trying to do, but I dont see how the visual was supposed to accomplish it.

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