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Citroën shakes Les Echos

Agency Network: 
Published/Aired: 
March 2014
Description: 

On March 26th 2014, the daily French newspaper "Les Echos" shaked for the new Citroën C5 CrossTourer, illustrating the tremors when driving your car. With its new suspensions Hydractive III+ and its Intelligent Traction Control, the tremors won't spoil your reading!

Print advertisment created by Havas, France for Citroën, within the category: Automotive.

Launching the new Citroën C5 CrossTourer.
Don't let the tremors spoil your reading.

Comments (4)

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damnson's picture
damnson
Activity Score 11517

Cool.

An axe murderer of ads.

Marcao's picture
Marcao
Activity Score 3029

Did the front cover open up to a double page spread of the Citroen ad? If it didn't, perhaps they could have added the name/brand of the product to that small ad space for greater clarity. Nice idea regardless.

kleenex's picture
kleenex
Activity Score 49010

love the idea.

Spiderbry's picture
Spiderbry
Activity Score 70

A car to read? I don't know...
Nice idea but maybe not for cars

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