Citroën: Citroën shakes Les Echos

Launching the new Citroën C5 CrossTourer.
Don't let the tremors spoil your reading.

On March 26th 2014, the daily French newspaper "Les Echos" shaked for the new Citroën C5 CrossTourer, illustrating the tremors when driving your car. With its new suspensions Hydractive III+ and its Intelligent Traction Control, the tremors won't spoil your reading!

Advertising Agency: Havas Cross Media, Paris, France
Published: March 2014

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4 comments

damnson's picture
damnson
6055 pencils

Cool.

An axe murderer of ads.

Marcao's picture
Marcao
2382 pencils

Did the front cover open up to a double page spread of the Citroen ad? If it didn't, perhaps they could have added the name/brand of the product to that small ad space for greater clarity. Nice idea regardless.

kleenex's picture
kleenex
29385 pencils

love the idea.

Spiderbry's picture
Spiderbry
70 pencils

A car to read? I don't know...
Nice idea but maybe not for cars

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