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Citroen C-Crosser: Mountains
Advertising Agency: Euro RSCG, London, UK
Creative Director: Justin Hooper
Art Director: David Herse
Copywriter: Ryan Petie
Typographer: Mark Osborne
Published: June 2007
Comments
Diferent and abstract, go N-E where is the message I precieved.
I remember a genious ad from Volkswagen. They just turned the logo upside down to convey the message of a car for mountains. It was the same idea, but better to execute when you look at the logo. Ivan a littel help? ;)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
This was a copy. The original was from 1998 for VW sponsoring Dutch Winter Olympic Team.
Deep, real deep...
How come so many brands tend to do ads with a modification of their logo as a visual concept? Is it fashion? :P
youre right Minimum, the VW one was by far better than this one because they didnt play with the logo they just simply turned it around
You can say that, but you can also say this one is better because they just moved the logo around, they didn't even have to turn it around. ;)
http://adsoftheworld.com/media/print/volkswagen_touareg_mountains
there's anotheer one as well to promote the wintergames in Torino or something. Am I right?
VW, Renault, Citroen, same old, same old.
>>>> That's not an ad. THIS is an ad.
Really Great.... Superb!
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