Citroen C3: Bike

New Citroen C3 Picasso Spacebox. A compact car never felt so spacious.

Advertising Agency: Euro RSCG Milan, Italy
Creative Directors: Luca Cinquepalmi
Art Director: Luca Cinquepalmi
Copywriter: Marco Venturelli
Photographer: Alberto Callari
Illustrator: Cow Boys Evolution

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18 comments

Leland's picture
Leland
95 pencils

Shouldn't it be the other way around? The bike feels so small when you're putting it in?

funky_frogii's picture
funky_frogii
2538 pencils

its that way.....

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

alexander_bickov's picture
alexander_bickov
3279 pencils

Very interesting idea.

Guest's picture
Guest

This is a complete ripoff of the VW campaign of about a year ago, which featured people overestimating the size of their polo's (I think) in a variety of ways.

Guest's picture
Guest

gran bella campagna. Bravi.

Guest's picture
Guest

mmmm....., iam just curious to see one of these ads with a man entering the car, how he would look like ??

Guest's picture
Guest
everartz's picture
everartz
7611 pencils

even the ad in this link http://adsoftheworld.com/media/print/golf_variant_mom has a better art direction...
thank you guest for giving the link...

| Everartz |

Guest's picture
Guest

????? you must be joking, this ad has been done to death. CRAP CRAP CRAP.

Guest's picture
Guest

i still think this http://www.youtube.com/watch?v=SKlPquItjqg is still the best

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Agree. Even got me to giggle

Guest's picture
Guest

done to death? link please.
to me it's a lot better than the small objects clichè.
excellent.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

This ad may have been done before, but it definitely refines it better.

Yes, Guest and Everartz, that other ad is the original, but at least with this one, items become/seem smaller AS they cross the threshold into the car. The other ad doesn't show the effect the car has when moving things into it, it just shows smaller items before they go in. Following the Golf ad's logic, the driver should be small in that Golf ad since she'll be going in too.

Assuming I haven't seen this before, and neither had the agency - I'll give it an 8

Guest's picture
Guest

BAD POTOSHOP

kbaudelaire's picture
kbaudelaire
54 pencils

thank you guest, i really needed someone to comment on the bad photoshop... <3

Guest's picture
Guest

SUPER!

Guest's picture
Guest

Its even a cross between the fedex campaign where objects delivered go through the box, so copied on two accounts, or products if you like, how saaaaaaaad are you guys

Guest's picture
Guest

Was a good idea ten years ago.

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