Citroën C1 Accessorize limited edition. Only 500 around.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Mariangela Lacedra
Photographer: Davide Bellocchio
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13 Comments
contrived.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Axe?
--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Why so many models? I dont get the idea.
Accesorize is an accesories store. I'm guessing there's 500 with this paint job.
And women like to accesorise; that's why so many women.
Let's play spot the mistake. It is always difficult to photoshop people into scene. But here someone have done couple of really stupid mistakes.
too easy, first idea, done quickly, lost in execution,... i'm out of phrases to express this is bad for euro rscg
I wish they just capitalize the principle of scarcity on this one.
agree with mr.magic
messy
busy.
An ad for a women's car that looks like it's targeting men.
On the art direction, next to many other things: is it the car that is too small or the ladies that are too tall?
So what girl in the end is finally going to get the car???
So what girl in the end is finally going to get the car???
CITROEN C1 Accessorize.. Solo 500 essemplari in circulazione
google translator will help ;-) 500 ex only in circulation.. a diamond!
Congrats RSCG Milano :D just brillant! thank you