Citroën C1 Accessorize: Limited Edition

Citroën C1 Accessorize limited edition. Only 500 around.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Erick Loi, Dario Villa
Art Director: Luca Ghilino
Copywriter: Mariangela Lacedra
Photographer: Davide Bellocchio

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13 comments

Hadrons's picture
Hadrons
5743 pencils

contrived.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Gualcor's picture
Gualcor
972 pencils

Axe?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Akshay Kuma's picture
Akshay Kuma
38 pencils

Why so many models? I dont get the idea.

andylefty's picture
andylefty
4533 pencils

Accesorize is an accesories store. I'm guessing there's 500 with this paint job.

And women like to accesorise; that's why so many women.

mrMagic's picture
mrMagic
794 pencils

Let's play spot the mistake. It is always difficult to photoshop people into scene. But here someone have done couple of really stupid mistakes.

jponino's picture
jponino
601 pencils

too easy, first idea, done quickly, lost in execution,... i'm out of phrases to express this is bad for euro rscg

NicoCiego's picture
NicoCiego
1035 pencils

I wish they just capitalize the principle of scarcity on this one.

balajprasanna's picture
balajprasanna
39 pencils

agree with mr.magic

iambusy's picture
iambusy
2219 pencils

messy

busy.

stickynotes's picture
stickynotes
1058 pencils

An ad for a women's car that looks like it's targeting men.
On the art direction, next to many other things: is it the car that is too small or the ladies that are too tall?

kleenex's picture
kleenex
27762 pencils

So what girl in the end is finally going to get the car???

kleenex's picture
kleenex
27762 pencils

So what girl in the end is finally going to get the car???

Horsington's picture
Horsington
3 pencils

CITROEN C1 Accessorize.. Solo 500 essemplari in circulazione
google translator will help ;-) 500 ex only in circulation.. a diamond!
Congrats RSCG Milano :D just brillant! thank you

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