Citroen: Baby
Lack of light and space?
Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Laurent
Retouching: Christophe Huet
Published: November 2007
Comments
oh no
yes, awful
Are they trying to say that Citroen is a big womb?
Marvelous visual.
another work of art from the french
Good photograpy, love the lighting.
But I'll admit it's still a little freaky.
www.jpmountford.com
www.jpmountford.com
This is terrible.
Even after you get what the idea is, it still doesn't make sense because a baby that is still in a mother's womb is not a little toddler, it is a fetus.
Too Scarry...
It's lifted straight from his personal work.
http://www.myspace.com/Disaiki
Didn't take too much effort for the AD to make it his idea.
www.jpmountford.com
www.jpmountford.com
It is different. That's good. I like it.
Very well done.
www.hkstudiosinc.com
I love that people are actually arguing about this ad based on gestational parameters. You know what? It's a great visual, and I get the point. Right or wrong, they accomplished their goal, and I laughed, to boot.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
i loved the visual, it's creepy and cute at the same time, great combination :)
I was feeling exactly the same. And I think it works as an ad, too, because the line connects both, visual and product well. Don't be all too logical! ;) (Although I have to admit that I'm also like that usually.)
great visual...tho nothing to do with the ad
"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec
pathetic
HORRIBLEEEE
its nice.... captivating visual... its is freaky & thats what will make u remeber it for a long time.. isnt that the point of all the ads...
the line nicely connects with the brand too.
art director
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art director
frustrated commenters... get a life
I thought the goal of an ad is to boost sales, not just to captivate the eye. In terms of photographic achievement, there is no doubt that the picture is good. However, there would have found better perspectives to illustrate the notions of light and space (Maybe even a similar concept, but showing it from the child's perspective, rather than showing a half-open womb). The picture does shock, but it will probably end up doing more harm to the brand than any good.
"I plead contemporary insanity."
I plead contemporary insanity
It delights and entertains and you can't go wrong with that. If the client is game why not, I disagree with the comment that it would end up doing more harm to the brand than good. But perhaps the copy could have tied it all up a bit better. Say something like..."After 9 months in cramped quarters, maybe he deserves a Citroen"
great visual but pleassse wht are u tryin to say??
cool stuff - interesting way of showing such benefit. works for me. good art direction as well.
I'm assuming it is aimed towards mothers with children. A little more light and space for the kids as they grow and want to look out the windows. Their legs grow. They have to get out of the baby safety seat and into a regular seatbelt. Maybe.
Hi.
Wow, that's just creepy.
excution ok... But nothing to do with the ad
It delights and entertains and you can't go wrong with that. If the client is game why not, I disagree with the comment that it would end up doing more harm to the brand than good. But perhaps the copy could have tied it all up a bit better. Say something like..."After 9 months in cramped quarters, maybe he deserves a Citroen"
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