Citroën: Monkey
Advertising Agency: Euro RSCG Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maximiliano Sanchez Correa, Mariano Duhalde
Art Director: Ramiro Garcia
Copywriter: Alejandro Devoto
12 Comments
no touch point, I really cannot catch the mainly point of this ads
o-k....
having nosebleeds from thinking about the concept behind this series....
The worst campaign from this GREAT Agency. It seems a different agency behind...
The monkey got my attention. Not the car. Fail!
The monkey got my attention. Not the car.
the monkey is more attention grabbing.
anyday!
they showed me a picture & i laughed
dignity has never been photographed
They obviously have choosen the angle of comparison as in Beauty and the Beast for this campagne.
Great if your subject is that distinctive.
Not so great if it's just a plain standard model known better for its economics. And you enhance that soberness with the use of boring colors.
por favor
esta huea es como el pico.
"Nice photoshop work, i don't the creative
Sorry, i mean I don't understand the creative
Come on gang ! Is absurd humor. Take a little trip to
England.