Citric: Balloon

Citric: Non-processing process

Advertising Agency: Draftfcb, Argentina
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
Copywriter: Claudio Brutto
Art directors: Lulo Calió, Martín Stuart
Ilustration: Cristian Turdera
3D Ilustration: t3rcera
Retouch: Diego Huesca

December 2010


Roger Keynes's picture
Roger Keynes
5498 pencils

Sweet little campaign.

The Jobless Writer
Will Think for Salary

suresh90's picture
620 pencils

simple and effective campaign:)

ambareesha's picture
253 pencils

cute. clear. clever. sweet.

- @mbi

ronstr's picture
140 pencils

Love it

shah wali jan's picture
shah wali jan
257 pencils

ok but message is not clear

Mrs Ozma Nawaz's picture
Mrs Ozma Nawaz
20 pencils

yes i cannot understand the idea

Ozma Nawaz

Stephen123456's picture

It's very clear, they pick the juice then fly it over to the juice box, missing out the factory and all the bad processed stuff.

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