Citizens Crime Commission Of New York City: Skyline
We want all illegal guns out of New York City.
Get caught carrying an illegal gun. Get 3 1/2 years in prison.
Advertising Agency: DraftFCB, New York, USA
Executive Creative Director: Rodd Chant
Art Director: Daniel Shapiro
Copywriter: Rodd Chant
Photographer: Julian Wolkenstein
Retouching: Martin Smith



Comments
if i have a gun i wont give it up after seeing this ad, i like the artwork but the concept is weak ,
if i have a gun i wont give it up after seeing this ad, i like the artwork but the concept is weak ,
From a pure visual standpoint, this piece is pretty cool. It has a definite "badass" feeling to it. I'm not sure how much it helps deliver the message that guns are bad though.
I think this would make a great movie poster, actually.
Jeff
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TopCreatives, the premier online community for creative pros.
Now I want a gun!!!
Yeah very cool art direction. A persuasive message is not so evident.
Nice art direction, yeah!
Bang on, dudes!
Weak Concept.
Pro Bono Client.
LAME.
Nice ad. Nice art direction and yes, the message does fall short. I collect illegal guns as a hobby and I would not give up my amazing collection for anything. I find them all over the place its crazy.
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X
>>>> That's not an ad. THIS is an ad.
in or out?
Gosh, with only 3 and a half years in prison, I don't think any probono campaign can help the problem! 3.5 years for those who knows they're breaking the law is just like a walk in the park!
"Bowww Wowww"
this would be good if it came out when the tv programme 'Equalizer' came out.
Strip. Strip. Strip.
It looks like they're saying guns make the city the cool place it is. Makes me wanna go pop a cap.
our constitution states we have the right to bare arms. Not going around and killing people, people kill people not guns.
'...right to bare arms...'
I don't think anyone objects to your right to wear a tee shirt. Unless you have really fat, ugly arms.
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