Get caught carrying an illegal gun. Get 3 1/2 years in prison.
Advertising Agency: DraftFCB, New York, USA
Executive Creative Director: Rodd Chant
Art Director/Photographer: Daniel Prado
Copywriter: Claudio Lima
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8 Comments
Unrealistic.
Jaggy, MICA Ahmedabad
This reminds me of some recent ads done in Toronto about poverty not being a life sentence. they used the etching of time on the walls and floors and anythign else that didn't move. I don't care for this execution.
PoW!
hmm.. meaning wat??
at the end of the 3.5 years...
he gets to have another gun??
does prisoners think and plan what to do after they are out from the jail??
chirp chirp chirp...
ad is an art...
art aint ad!!
chirp chirp chirp...
That idiot is still thinking about owning a gun (this time, a bigger one) even when he's doing his years. Weak visual.
www.michaelwongcc.com
Creative wank = serious message? :(
>>>> That's not an ad. THIS is an ad.
Hahahaha! Like while wearing a rubber glove? Or using a wide paint brush? That seems pretty creative. Oh dear, I'm out of control now.
These ads seem to glorify guns... right? Art direction is ok but the copy is all over the place. Maybe the CD should guide and not write. x