Get caught carrying an illegal gun. Get 3 1/2 years in prison.
Advertising Agency: DraftFCB, New York, USA
Executive Creative Director: Rodd Chant
Art Director: Daniel Shapiro
Copywriter: Rodd Chant
Photographer: Julian Wolkenstein
Retouching: Martin Smith
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9 Comments
nice artwork, this one is better i guess
This one is definitely the better of the two. The message is loud and clear.
The exact same execution as an adidas ad a couple years ago.
"Clever" visuals with serious messages don't cut it for me.
>>>> That's not an ad. THIS is an ad.
Pic: Male mouth with all front teeth missing.
>>>> That's not an ad. THIS is an ad.
reminds me of the execution of an adidas ad, i think it was a new soccer shoe for defenders.
Gosh, with only 3 and a half years in prison, I don't think any probono campaign can help the problem! 3.5 years for those who knows they're breaking the law is just like a walk in the park!
www.michaelwongcc.com
Ye copy is clunky. Carry an illegal gun. Do 3.5 years inside.
Strip. Strip. Strip.
Sure seen it before for Adidas. They used the England footballer 'Paul Ince' as the barbed wire: D&AD. Paul Ince was known for being "as hard as nails", good idea....... then! Old CD doing old ideas again...... yawn. x