Cities of Piran and Portoroz (Slovenia): Golden Drum

Want to see the Genius Loci? Focus on the roofs on Portoroz and Piran.

Brief: Every city has its own Genius Loci, the Spirit of the Place. But what is it? How it looks like?

Idea: Cities of Piran and Portoroz are famous due to Annual International Ad Festival Golden Drum, The Birds Reserve and famous musician Tartini, who played violin. That explains why Drum, Seagull and Violin are revealed while looking through those cities streets.

Solution: The way of revealing the Genius Loci on the posters lies in principle of Magic Eye Stereogram. You just unfocus and then focus your eyes, and that's it.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director: Dima Tsapko
Illustrator: Dima Tsapko
Published: October 2010

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12 comments

Guest's picture
Guest

god distortion

Guest's picture
Guest

god distortion

pierrelastname's picture
pierrelastname
2869 pencils

no no, not clear.

rurorjuror's picture
rurorjuror
738 pencils

The same principle:
http://www.magiceye.com/

Molecule's picture
Molecule
437 pencils

am I supposed to see something, like in magic eye? because I get magic eye, but i don't see anything in these.

sirvan's picture
sirvan
29870 pencils

It's a drum, with 2 sticks… I think.

+++

"I love some things, and don't love some other things."

jnaimo's picture
jnaimo
100 pencils

I didn't know stereo grams where still in use. Interesting solution, but a hard read and limits the solution to pockets of viewers who can pull it off.

Guest's picture
Guest

not clear. executions too similar. they all look the same.

Guest's picture
Guest

works fine, great 3D effect. I had a few books in that style in the 80's

Roger Keynes's picture
Roger Keynes
5498 pencils

Old execution but well done... and nice to see it again.

Will Think for Salary

.-_'s picture
.-_
95 pencils

oh my god! i forgot how much i loved these!

Guest's picture
Guest

Of course, a drum

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