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Published/Aired: 
October 2010
Description: 

Idea: Cities of Piran and Portoroz are famous due to Annual International Ad Festival Golden Drum, The Birds Reserve and famous musician Tartini, who played violin. That explains why Drum, Seagull and Violin are revealed while looking through those cities streets.

Solution: The way of revealing the Genius Loci on the posters lies in principle of Magic Eye Stereogram. You just unfocus and then focus your eyes, and that's it.

Want to see the Genius Loci? Focus on the roofs on Portoroz and Piran.

Brief: Every city has its own Genius Loci, the Spirit of the Place. But what is it? How it looks like?
Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director: Dima Tsapko
Illustrator: Dima Tsapko

Comments (12)

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Highest Rated

Guest's picture
Guest

Of course, a drum

Guest's picture
Guest

god distortion

Guest's picture
Guest

god distortion

pierrelastname's picture
pierrelastname
Activity Score 2869

no no, not clear.

rurorjuror's picture
rurorjuror
Activity Score 745

The same principle:
http://www.magiceye.com/

Molecule's picture
Molecule
Activity Score 435

am I supposed to see something, like in magic eye? because I get magic eye, but i don't see anything in these.

sirvan's picture
sirvan
Activity Score 29860

It's a drum, with 2 sticks… I think.

+++

"I love some things, and don't love some other things."

jnaimo's picture
jnaimo
Activity Score 100

I didn't know stereo grams where still in use. Interesting solution, but a hard read and limits the solution to pockets of viewers who can pull it off.

Guest's picture
Guest

not clear. executions too similar. they all look the same.

Guest's picture
Guest

works fine, great 3D effect. I had a few books in that style in the 80's

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Old execution but well done... and nice to see it again.

The Jobless Writer
Will Think for Salary

.-_'s picture
.-_
Activity Score 95

oh my god! i forgot how much i loved these!

Guest's picture
Guest

Of course, a drum

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