Idea: Cities of Piran and Portoroz are famous due to Annual International Ad Festival Golden Drum, The Birds Reserve and famous musician Tartini, who played violin. That explains why Drum, Seagull and Violin are revealed while looking through those cities streets.
Solution: The way of revealing the Genius Loci on the posters lies in principle of Magic Eye Stereogram. You just unfocus and then focus your eyes, and that's it.
Print advertisment created by Kaffeine, Ukraine for Cities of Piran and Portoroz, within the category: Transport.
Want to see the Genius Loci? Focus on the roofs on Portoroz and Piran.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More