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Circus

Published/Aired: 
July 2007

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Description: 

Circus
Monga the gorilla woman
New Bic Soleil. Soft and beautiful skin with no suffering.

Advertising Agency: TBWA, São Paulo, Brazil
Creative Director: Cibar Ruiz
Art Director: Caio Grafietti
Copywriter: Marcelo Arbex

Comments (19)

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Highest Rated

Guest's picture
Guest

I don't like Bic's razor advertisements that I'm seeing these days. I also feel that its gratuitous and simply pushes sex into media where it doesn't belong. Just because society is already saturated with these sort's of sexualized campaigns, doesn't make this one OK. Bic to me doesn't even seem like a boundary-pushy, edgy company. My original impression of them was that they were reputable, family-friendly, and basic.

I have created a petition against one of the Bic ladies razors advertisements that is posted in my town- please check it out if you're interested. I expect to get a bit of flack from this group because the poster I'm petitioning doesn't even include nudity.

But for those who do agree, I would greatly appreciate your support and spreading of this petition.

http://www.thepetitionsite.com/1/Women-Arent-Objects/

mlapoint's picture
mlapoint
Activity Score 47

very nice. i think the visual contradicting the headline works in this instance.

PasifromHelsinki's picture
PasifromHelsinki
Activity Score 9

Wow. This is nice. Monga, almost like "many" in swedish. But the meaning for "gorilla woman" was a big (and a bit dirty) surprise. Check the link if you dare http://www.urbandictionary.com/define.php?term=gorilla+woman

I love this business!

henriquepinheiro's picture
henriquepinheiro
Activity Score 14

LOL!!!

Vege Pop's picture
Vege Pop
Activity Score 84

My gosh, that's gross!

shaft_drive's picture
shaft_drive
Activity Score 273

that has got to be the freakiest thing i ever heard of.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

also known as the Abe Lincoln.

unaided's picture
unaided
Activity Score 28

Very difficult category to do something original. For some reason, most of the time, this product takes creative to "let's shave something that is usually hairy or let's shave someone famous for his/her facial hair". Good art direction,though.

JUANcho's picture
JUANcho
Activity Score 50

I like...

Umlaut's picture
Umlaut
Activity Score 199

I li-ike very much - she's my sii-ster

Borat

jonft's picture
jonft
Activity Score 264

gd for poker card design

Rog's picture
Rog
Activity Score 6082

Created by men
Written by men
Laughed at by men
...for women?

Nope.

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
Activity Score 604

Let's ask the women ...

ellehcimeo's picture
ellehcimeo
Activity Score 3516

You asked: I highly doubt that this disposable razor was able to shave the gorilla woman. This ad would not convince me to buy the product.
I do think it was gratuitous to show her naked, there really was no need. It would have been funnier if they would have left a furry bikini top and bottom on her.

rodrift's picture
rodrift
Activity Score 21

c'mon... it's not even a real picture. It's rather an illustration.

nice ad

JamurPutih's picture
JamurPutih
Activity Score 263

i agree with you
i don't know if you want to communicate with women, and you show a naked woman?

well...i dont buy any product with any open dick in the advertisement...

end of joy, enjoy

SilentLucidity's picture
SilentLucidity
Activity Score 10

Haha, very good point JamurPutih! I would never buy such a product. When I look at such a poster, why on earth would I think that it's a womans' product? You never advertise womens products with a nude woman on the cover! I would have thought it was an odd condom ad if i hadn't read what was written. (But apart from that..very funny..:P)

laylowmoe's picture
laylowmoe
Activity Score 328

Clearly, none of you - not even the one claiming to be a woman - has ever even flipped through a women's magazine.

Ads for women's products featured nude women ALL THE TIME.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I am more woman than you could ever hope to handle.

I never said that ads like this don't exist, that women aren't featured nude in magazines. Get your facts straight before you get all trigger happy, cowboy. We are all allowed our opinions. Mine is that it is gratuitous and unnecessary. And highly unlikely that this disposable razor could achieve this kind of result if the woman shown were indeed previously a gorilla.

Guest's picture
Guest

I don't like Bic's razor advertisements that I'm seeing these days. I also feel that its gratuitous and simply pushes sex into media where it doesn't belong. Just because society is already saturated with these sort's of sexualized campaigns, doesn't make this one OK. Bic to me doesn't even seem like a boundary-pushy, edgy company. My original impression of them was that they were reputable, family-friendly, and basic.

I have created a petition against one of the Bic ladies razors advertisements that is posted in my town- please check it out if you're interested. I expect to get a bit of flack from this group because the poster I'm petitioning doesn't even include nudity.

But for those who do agree, I would greatly appreciate your support and spreading of this petition.

http://www.thepetitionsite.com/1/Women-Arent-Objects/

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