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CinemaxX: Boxing
Jumping back in the ring at 60 only works at the movies.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss
Art Directors: Javier Suarez Argueta, Till Monshausen, Julia Ziegler, Jens Paul Pfau
Copywriters: Björn Ingenleuf, Jo Marie Farwick, Jan-Florian Ege, Tobais Grimm
Illustrator: Johan Kleinjan
Published: November 2007
Comments
ah, this ad makes me wanna make box.
These are growing on me. Wish I understood German to read the originals.
is this a f***ing joke?! thats a lame idea and horribly executed
4 art directors & 4 copywriters. clapclap.
Wasn't George Foreman almost 50, when he last fought? So it is kind of possible...
LOL!!
Realistically, a 60 year old in a boxing ring would have his head whacked like this!
Reelistically anything is possible and thats what the ad tries to convey. The connect and the humour is spot on! Works well for me.
i really like those prints.
bravo.
There clearly refering to Rocky 16...
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