CinemaxX: Boxing

Jumping back in the ring at 60 only works at the movies.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese, Oliver Voss
Art Directors: Javier Suarez Argueta, Till Monshausen, Julia Ziegler, Jens Paul Pfau
Copywriters: Björn Ingenleuf, Jo Marie Farwick, Jan-Florian Ege, Tobais Grimm
Illustrator: Johan Kleinjan
Published: November 2007

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8 comments

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

ah, this ad makes me wanna make box.

teenie's picture
teenie
1894 pencils

These are growing on me. Wish I understood German to read the originals.

Wordnerd's picture
Wordnerd
6662 pencils

is this a f***ing joke?! thats a lame idea and horribly executed

seventysixer76's picture
seventysixer76
105 pencils

4 art directors & 4 copywriters. clapclap.

eliaen's picture
eliaen
135 pencils

Wasn't George Foreman almost 50, when he last fought? So it is kind of possible...

krishhh's picture
krishhh
24 pencils

LOL!!
Realistically, a 60 year old in a boxing ring would have his head whacked like this!
Reelistically anything is possible and thats what the ad tries to convey. The connect and the humour is spot on! Works well for me.

simpson_tech's picture
simpson_tech
98 pencils

i really like those prints.
bravo.

capywriter's picture
capywriter
5511 pencils

There clearly refering to Rocky 16...

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