Cine las Américas: Galapagos

Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Oso Hernández, Norbi Zylberberg
Art Directors: Víctor Rojas González, Cora Pérez Fernández
Copywriter: Gloria Gutiérrez, Rodrigo Rothschild
Account Manager: Christy Kranik
Production Manager: Stephen Grill
Published: March 2011

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12 comments

HellFish's picture
HellFish
167 pencils

Sorry, but this visual is done.

abake's picture
abake
1239 pencils

Oh wow, yeah, 'cause misery and violence are the big picture of latin america... right, now that makes me want to go watch movies!

Billoughsby's picture
Billoughsby
5091 pencils

I think they're trying to convey 'Something more real' or 'Not your typical phony baloney film festival of Hollywood hopeful indies churning derivative dreck in hopes of hitting the distribution jackpot'.

It communicates that point effectively, although has been done before, yep.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AKesseli's picture
AKesseli
210 pencils

I dig them. Half the comments on here are saying things have already been done. New take on an old idea - it's good. The majority of consumers don't remember every ad they see.

Billoughsby's picture
Billoughsby
5091 pencils

Good point.

And as everything has been done before anyway, it's unrealistic to expect something brand new every time out. Why do we not concede how impossible that is?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nicolas 123's picture
Nicolas 123
51 pencils

.

everartz's picture
everartz
7611 pencils

this reminds me of the Times campaign knowing its targeting a different area

| Everartz |

krautland's picture
krautland
3204 pencils

wow. not too shabby. (no pun...oh, who am I kidding)

ricklo's picture
ricklo
16 pencils

What's the connection between violence and puberty with Latin American Film???... This is worst than done... it is the biggest cliche ever !!... Latin America = Puberty / Violence.... This is a very American (Gringo) way of thinking.
I mean.. The concept is very good and I think that it is big enough to come out with a lot of executions with out show the typical sad images of LATAM.

Billoughsby's picture
Billoughsby
5091 pencils

Where is the violence, though? Poverty, yes. People dressed in less than Saks 5th Avenue, on a boat that should have been sold for salvage 50 years ago, sure. But violence? I'm not seeing that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ricklo's picture
ricklo
16 pencils

Here is the violence

http://adsoftheworld.com/media/print/cine_las_americas_guadalupe

I was talking about the campaign.

In that ad they're using a typical image of a latin american gang.

ace85le's picture
ace85le
3939 pencils

nice composition!!!!

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