Cine Colombia / Mega Sala: Much Bigger Madhatter

Mega Sala cineco, much bigger movies.

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
Published: July 2013

6 comments

certaintly's picture
certaintly
4056 pencils

my guess is they thought of the execution first (or probably found this big hat, tiny people idea on some creative site), then slapped a logo on it.. considering it only works with hats

morse's picture
morse
16545 pencils

Cool campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
34556 pencils

Concept winner.

monoliz's picture
monoliz
1326 pencils

why only hats?? why not other attributes and symbols of movies? i find first comment pretty reasonable
idea is great, they used it and killed it

salil.sharma's picture
salil.sharma
2331 pencils

peerty nice

driving's picture
driving
424 pencils

good execution, bad idea

Log in or register to post comments