Cine Colombia / Mega Sala: Much Bigger Madhatter

Mega Sala cineco, much bigger movies.

Cine Colombia is the largest distribution and film projection company in Colombia. In order to be competitive and innovator Cine Colombia created a new format of movie theater: Mega Sala Cineco. With a 40% bigger screen, it is much greater than other cinemas.

Advertising Agency: TBWA\COLOMBIA, Bogotá, Colombia
Creative Director: Jaime Cueto
Art Directors: Alex Torres, Guillermo Gonzalez
Copywriter: Roger Acosta
Illustrator: Jairo Perez
Published: July 2013


certaintly's picture
4056 pencils

my guess is they thought of the execution first (or probably found this big hat, tiny people idea on some creative site), then slapped a logo on it.. considering it only works with hats

morse's picture
16609 pencils

Cool campaign.

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kleenex's picture
36180 pencils

Concept winner.

monoliz's picture
1326 pencils

why only hats?? why not other attributes and symbols of movies? i find first comment pretty reasonable
idea is great, they used it and killed it

salil.sharma's picture
2381 pencils

peerty nice

driving's picture
424 pencils

good execution, bad idea

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