August 2007

Melissa bedtime stories

Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho

Comments (20)

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Algareto's picture
Activity Score 216

I love these ads! Awesome execution! Awesome retouching! Must have been one hell of a job btw

sold's picture
Activity Score 3305

the execution and the art is GREAT!!
but i am wondering what is the product...
on this one: a shoe maybe?

Algareto's picture
Activity Score 216

I agree. Im not sure about what is the product. But the art direction is truly excellent

Jean_BR's picture
Activity Score 48

melissa = shoe brand in brazil

Andal's picture
Activity Score 863

Wow!...this a really nice, great photo and retouch...btw, i think the product is girl shoes.
Smart and Funny Signature.

It's so easy to critic.

Gigolo's picture

Not really shoes, but Melissa.
A very famous "plastic shoe".
It's so famous that the name of the brand is used to define the product itself, even the ones of another brands.

wendy0809's picture
Activity Score 88

Excellent execution not talking about the brand but the art direction.

Laurent's picture
Activity Score 289

i presume Melissa is a well-enough known brand in brazil not to have to give more emphasis to the shoes, therefore this is absolutely beautiful. a big round of applause for the guys who figured these out and executed them.

ManchuChanchu's picture
Activity Score 701

Hey are u sure this is a shoe brand? From the looks of it I assumed Melissa is a lingerie brand!

partho sengupta's picture
partho sengupta

simply great! get something like this from the scribble pad to Adsoftheworld!!..truly a great effort.

Guy's picture

Is the prince just out of rehab? But a very well executed campaign

Beatboxer's picture
Activity Score 1517

Notice the Hi-Tech Speakers in Cinderella's ride...

Pimp my carriage!

Like everyone said, wonderful art direction on the all of the ads!

Guestschmest's picture

She's offically been pimped!

itch's picture
Activity Score 806

i love the art direction in this campaign!!!

* it's not how good you are. it's how good you want it to be *

Felipe Chacon's picture
Felipe Chacon

Perfect Art Direction!

Lisboa's picture

Who's the guy in the window?

yep's picture
Activity Score 50

la dirección de arte es cosa de locos.

thomas8's picture
Activity Score 8

what's all d fairy tales about.

yep's picture
Activity Score 50

En Colombia, cosa de locos se refiere a algo fantastico, inimaginable. Por favor no lo entienda de otra manera. Para decirlo en tono de cliente..."Esta muy bonito"

Gaya J's picture
Gaya J
Activity Score 7

The logo has ruined it though!

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