Cinderella

Melissa bedtime stories

Advertising Agency: BorghiErh/Lowe, Brazil
Art Directors: Erh Ray
Copywriters: Fabio Tedeschi, Omar Caldas
Creative Directors: Erh Ray
Illustration: Platinum
Graphic design: Leonardo Marques
Agency producer: José Ressutti Júnior
Planner: Patrícia Venturini
Art buyer: Adriana Moura
Client service: Zazá Nalde, Tazio Muraro
Client: Paulo Pedó Filho

Published: 
August 2007

20 comments

Algareto's picture
Algareto
216 pencils

I love these ads! Awesome execution! Awesome retouching! Must have been one hell of a job btw

sold's picture
sold
3305 pencils

the execution and the art is GREAT!!
but i am wondering what is the product...
on this one: a shoe maybe?

Algareto's picture
Algareto
216 pencils

I agree. Im not sure about what is the product. But the art direction is truly excellent

Jean_BR's picture
Jean_BR
48 pencils

melissa = shoe brand in brazil

Andal's picture
Andal
863 pencils

Wow!...this a really nice campaing...man, great photo and retouch...btw, i think the product is girl shoes.
__________________________
Smart and Funny Signature.

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It's so easy to critic.

Gigolo's picture
Gigolo

Not really shoes, but Melissa.
A very famous "plastic shoe".
It's so famous that the name of the brand is used to define the product itself, even the ones of another brands.

wendy0809's picture
wendy0809
88 pencils

Excellent execution not talking about the brand but the art direction.

Laurent's picture
Laurent
289 pencils

i presume Melissa is a well-enough known brand in brazil not to have to give more emphasis to the shoes, therefore this is absolutely beautiful. a big round of applause for the guys who figured these out and executed them.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Hey are u sure this is a shoe brand? From the looks of it I assumed Melissa is a lingerie brand!

partho sengupta's picture
partho sengupta

simply great!..to get something like this from the scribble pad to Adsoftheworld!!..truly a great effort.

Guy's picture
Guy

Is the prince just out of rehab? But a very well executed campaign

Beatboxer's picture
Beatboxer
1517 pencils

Notice the Hi-Tech Speakers in Cinderella's ride...

Pimp my carriage!

Like everyone said, wonderful art direction on the all of the ads!

Guestschmest's picture
Guestschmest

She's offically been pimped!

itch's picture
itch
806 pencils

i love the art direction in this campaign!!!

* it's not how good you are. it's how good you want it to be *

Felipe Chacon's picture
Felipe Chacon

Perfect Art Direction!

Lisboa's picture
Lisboa

Who's the guy in the window?

yep's picture
yep
50 pencils

la dirección de arte es cosa de locos.

thomas8's picture
thomas8
8 pencils

what's all d fairy tales about.

yep's picture
yep
50 pencils

En Colombia, cosa de locos se refiere a algo fantastico, inimaginable. Por favor no lo entienda de otra manera. Para decirlo en tono de cliente..."Esta muy bonito"

Gaya J's picture
Gaya J
7 pencils

The logo has ruined it though!

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