Ciba Vision / Dailies: Gym
Say it with your eyes.
For your free trial ask your optician today or visit wearlenses.ch
Advertising Agency: Saatchi & Saatchi Simko, Switzerland
Creative Director: Jean-François Fournon
Art Directors: Julien de Preux, Matt Smith, Philippe Schwaar
Copywriter: Derek Green
Illustrator: 3D Th1ng
Photographer: Frank p. Wartenberg
Account Manager: Sophie Halpérin
Published: January 2009
11 Comments
Very good insight.
Lousy Idea.
I comment the comments
good insight indeed
damonhakim.wordpress.com | The easy way to learn branding
enough we with the eyes!
enough with the eyes plzzzzzzzzzz
second round. first last year.
v. low...
i really like the ideea behind, but i belive the execution would have been better without the eye caracters - the potography and the cut tells the story
At first I thought the eyes were fighting. Looks like the guy is about to pull a Chris Brown. Could have been executed better in my opinion. Also, the lighting around his shoulders and head annoys me. Photoshop that shit out.
'Looks like the guy is about to pull a Chris Brown"
ha!
all balls, no brains
GREAT ONE .. RESPECT
wtf?