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Romans

Agency: 
Published/Aired: 
June 2008
Description: 

Pocket Book Collection. The best of literature, in your pocket.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser's Supervisor: Joana Fernandes

Comments (17)

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Highest Rated

theanc's picture
theanc
Activity Score 2783

And didn't need a Lion to such an average work. But well, how would they try to be agency of the year without winning some suspicious Lions.
This campaign is a shame.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

bate_palmas's picture
bate_palmas
Activity Score 1479

Muito, muito bom. Parabems ALMAP!

axe'

Crisp One's picture
Crisp One
Activity Score 2005

Props to Brazil, you guys can think in layers like a mofo.

Prof's picture
Prof
Activity Score 1449

Maybe it shouldnt be just one "Pocket Object" but a couple more, giving it a more crowded or "pockety" feeling. Like a phone, couple coins, tissue...

Quite really.

seba-romero's picture
seba-romero
Activity Score 37

May be... but it is certainly not wrong the way it is right now. :)
I love it.

jmscarane's picture
jmscarane
Activity Score 48

I agree; just one more wouldn't hurt.

Disco Munky's picture
Disco Munky
Activity Score 3890

Very nice. My one reservation is that the image doesn't feel like a pocket enough.

My first reaction was "Giant lighter?"

Still like the idea.

Love classical painting, The Oath of the Horatii is my favourite piece....ever.

(I know this isn't it, I'm just saying is all)

"readthiswhileIstareatyourtits"

Doin' it for the points

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Totally agree with you....!!!

Nthngmn's picture
Nthngmn
Activity Score 626

I love the candy/che one. looks great.

lchiesi's picture
lchiesi
Activity Score 130

I'm not saying this is a copy or anything, but the pocket idea has already been done.

http://adsoftheworld.com/media/print/club_de_lectores_de_el_mercurio_p...

Anyway, nice Art Directed campaign

Silverinha's picture
Silverinha
Activity Score 65

Do you know Brah?

That's all I have to say.

Great campaign.

copywriter.txt's picture
copywriter.txt
Activity Score 828

So, what are you trying to say?

lchiesi's picture
lchiesi
Activity Score 130

hmmm, im trying to say AlmapBBDO definitely didn't copy, but the "idea" or "solution" has already been done for another product.

Nothing to get all grumpy about (that's due to other posts i read).

It's still a great campaing.

BTW Sylverinha, im sorry but i really dont know what does that mean.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Okay, i see your point and i share the same opinion.

An agency with 7 lions and 24 shortlists in press don't need to copy anyone.

theanc's picture
theanc
Activity Score 2783

And didn't need a Lion to such an average work. But well, how would they try to be agency of the year without winning some suspicious Lions.
This campaign is a shame.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

monicamexico's picture
monicamexico
Activity Score 830

Dumb.

Age's picture
Age
Activity Score 74

Gold in Cannes. Always Almap.

Age
www.propagandopropaganda.blogspot.com

Ryan101's picture
Ryan101
Activity Score 16

No doubt first idea. But it works.

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