Pocket Book Collection. The best of literature, in your pocket.
Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser's Supervisor: Joana Fernandes
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17 Comments
Muito, muito bom. Parabems ALMAP!
axe'
Props to Brazil, you guys can think in layers like a mofo.
Maybe it shouldnt be just one "Pocket Object" but a couple more, giving it a more crowded or "pockety" feeling. Like a phone, couple coins, tissue...
Quite really.
May be... but it is certainly not wrong the way it is right now. :)
I love it.
I agree; just one more wouldn't hurt.
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www.dasgoodads.com
Very nice. My one reservation is that the image doesn't feel like a pocket enough.
My first reaction was "Giant lighter?"
Still like the idea.
Love classical painting, The Oath of the Horatii is my favourite piece....ever.
(I know this isn't it, I'm just saying is all)
"readthiswhileIstareatyourtits"
Doin' it for the points
Totally agree with you....!!!
www.wordsofbabel.blogspot.com
I love the candy/che one. looks great.
I'm not saying this is a copy or anything, but the pocket idea has already been done.
http://adsoftheworld.com/media/print/club_de_lectores_de_el_mercurio_p...
Anyway, nice Art Directed campaign
Do you know Brah?
That's all I have to say.
Great campaign.
So, what are you trying to say?
hmmm, im trying to say AlmapBBDO definitely didn't copy, but the "idea" or "solution" has already been done for another product.
Nothing to get all grumpy about (that's due to other posts i read).
It's still a great campaing.
BTW Sylverinha, im sorry but i really dont know what does that mean.
Okay, i see your point and i share the same opinion.
An agency with 7 lions and 24 shortlists in press don't need to copy anyone.
And didn't need a Lion to such an average work. But well, how would they try to be agency of the year without winning some suspicious Lions.
This campaign is a shame.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
Dumb.
Gold in Cannes. Always Almap.
Age
www.propagandopropaganda.blogspot.com
No doubt first idea. But it works.