Cia de Bolso: Romans

Pocket Book Collection. The best of literature, in your pocket.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Renan Tommaso
Art Director: Suzana Haddad
Photographer: Latin Stock
Account Supervisor: Yoshico Saito
Advertiser's Supervisor: Joana Fernandes

17 comments

bate_palmas's picture
bate_palmas
1479 pencils

Muito, muito bom. Parabems ALMAP!

axe'

Crisp One's picture
Crisp One
2007 pencils

Props to Brazil, you guys can think in layers like a mofo.

Prof's picture
Prof
1453 pencils

Maybe it shouldnt be just one "Pocket Object" but a couple more, giving it a more crowded or "pockety" feeling. Like a phone, couple coins, tissue...

Quite really.

seba-romero's picture
seba-romero
37 pencils

May be... but it is certainly not wrong the way it is right now. :)
I love it.

jmscarane's picture
jmscarane
48 pencils

I agree; just one more wouldn't hurt.

Disco Munky's picture
Disco Munky
3900 pencils

Very nice. My one reservation is that the image doesn't feel like a pocket enough.

My first reaction was "Giant lighter?"

Still like the idea.

Love classical painting, The Oath of the Horatii is my favourite piece....ever.

(I know this isn't it, I'm just saying is all)

"readthiswhileIstareatyourtits"

Doin' it for the points

vidya.shankaran's picture
vidya.shankaran
724 pencils

Totally agree with you....!!!

Nthngmn's picture
Nthngmn
626 pencils

I love the candy/che one. looks great.

lchiesi's picture
lchiesi
130 pencils

I'm not saying this is a copy or anything, but the pocket idea has already been done.

http://adsoftheworld.com/media/print/club_de_lectores_de_el_mercurio_p...

Anyway, nice Art Directed campaign

Silverinha's picture
Silverinha
65 pencils

Do you know Brah?

That's all I have to say.

Great campaign.

copywriter.txt's picture
copywriter.txt
828 pencils

So, what are you trying to say?

lchiesi's picture
lchiesi
130 pencils

hmmm, im trying to say AlmapBBDO definitely didn't copy, but the "idea" or "solution" has already been done for another product.

Nothing to get all grumpy about (that's due to other posts i read).

It's still a great campaing.

BTW Sylverinha, im sorry but i really dont know what does that mean.

copywriter.txt's picture
copywriter.txt
828 pencils

Okay, i see your point and i share the same opinion.

An agency with 7 lions and 24 shortlists in press don't need to copy anyone.

theanc's picture
theanc
2780 pencils

And didn't need a Lion to such an average work. But well, how would they try to be agency of the year without winning some suspicious Lions.
This campaign is a shame.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

monicamexico's picture
monicamexico
830 pencils

Dumb.

Age's picture
Age
74 pencils

Gold in Cannes. Always Almap.

Age
www.propagandopropaganda.blogspot.com

Ryan101's picture
Ryan101
16 pencils

No doubt first idea. But it works.

Log in or register to post comments