Cia Athletica: No more fat excuses, Monday

I'll start on Monday.
No more fat excuses.
Companhia Athletica

Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Netto
Copywriter: Rafael Zoehler
Art Director: André Vervloet
Illustrator: Gustavo Victorino
Media: Mônica de Carvalho, Patricia Muratori Calfati, Fernanda Zonatii, Débora Veloso
Account Supervisors: Suzana Poli, Marcelo Tivilato
Advertiser´s Supervisor: Marcos Nisti

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13 comments

andylefty's picture
andylefty
4535 pencils

Had this strategy in our book. Like it ;)

akshaysrikar's picture
akshaysrikar
420 pencils

Clever art, very true lines. But loses on persuasiveness. So, meh.

kleenex's picture
kleenex
22668 pencils

I like all three ads.

dani_boi's picture
dani_boi
159 pencils

Great.

mitali prasad's picture
mitali prasad
408 pencils

what 's the product? it;s interesting? something to do with gymming?

Jawhari's picture
Jawhari
67 pencils

I like the concept

talkingisfree's picture
talkingisfree
2455 pencils

The line is very bad. Doesn't add nothing to the idea, just says wat you see and the "fat" word is just bad. The idea is nice though.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

It's from life, Good Work

neary jaclies's picture
neary jaclies
104 pencils

good

Michaelsmagic's picture
Michaelsmagic
261 pencils

good idea

miko1aj's picture
miko1aj
3100 pencils

Off course it's great, of course it's something like an ad for prizes and victories (no problem with that if it's clever)
BUT – i always have a problem with this:
if i have creative idea, simple and noticeable art, why oh why, oh why should i put logo and claim ALWAYS in the right-bottom corner.
It's so unbelievably friggin' non-creative. There are few other ways how to put a final dot on the communicational level in print.
Just my blah-blah.
Go Brazil - as almost always.

mertos's picture
mertos
899 pencils

good

Hawrys's picture
Hawrys
194 pencils

very very very nice, guys!

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