Cia Athletica: No more fat excuses, Monday

I'll start on Monday.
No more fat excuses.
Companhia Athletica

Advertising Agency: DDB, São Paulo, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Netto
Copywriter: Rafael Zoehler
Art Director: André Vervloet
Illustrator: Gustavo Victorino
Media: Mônica de Carvalho, Patricia Muratori Calfati, Fernanda Zonatii, Débora Veloso
Account Supervisors: Suzana Poli, Marcelo Tivilato
Advertiser´s Supervisor: Marcos Nisti


andylefty's picture
4539 pencils

Had this strategy in our book. Like it ;)

akshaysrikar's picture
420 pencils

Clever art, very true lines. But loses on persuasiveness. So, meh.

kleenex's picture
35368 pencils

I like all three ads.

dani_boi's picture
162 pencils


mitali prasad's picture
mitali prasad
408 pencils

what 's the product? it;s interesting? something to do with gymming?

Jawhari's picture
67 pencils

I like the concept

talkingisfree's picture
2653 pencils

The line is very bad. Doesn't add nothing to the idea, just says wat you see and the "fat" word is just bad. The idea is nice though.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

It's from life, Good Work

neary jaclies's picture
neary jaclies
104 pencils


Michaelsmagic's picture
261 pencils

good idea

miko1aj's picture
3098 pencils

Off course it's great, of course it's something like an ad for prizes and victories (no problem with that if it's clever)
BUT – i always have a problem with this:
if i have creative idea, simple and noticeable art, why oh why, oh why should i put logo and claim ALWAYS in the right-bottom corner.
It's so unbelievably friggin' non-creative. There are few other ways how to put a final dot on the communicational level in print.
Just my blah-blah.
Go Brazil - as almost always.

mertos's picture
904 pencils


Hawrys's picture
198 pencils

very very very nice, guys!

Log in or register to post comments