Cia Athletica: MACHO-chicken

What they see is what you are.

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser's Supervisor: Marcos Nisti

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18 comments

Kreankak's picture
Kreankak
41 pencils

.......?

hmaffia's picture
hmaffia
745 pencils

.......? [2]

rodrigo champ's picture
rodrigo champ
82 pencils

To overshadow bad qualities with a beautiful body.
Excellent concept.
Great stuff!!!!!!!!!!!!!!!!!!!!

RicardoFree's picture
RicardoFree
16 pencils

Very nice illustrations.

Billoughsby's picture
Billoughsby
5091 pencils

Oh brother.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

james.souza's picture
james.souza
34 pencils

Freaking amazing!!!

Anne's picture
Anne
508 pencils

....

claire.branighan's picture
claire.branighan
45 pencils

everyone hides defects and everyone exhibits the qualities.
very good ad.

kleenex's picture
kleenex
26920 pencils

The art is good, but I am not so sure on the whole concept.

Sweetapple's picture
Sweetapple
62 pencils

Very good insight. Quite hard to get at the beginning, but very good!

Hadrons's picture
Hadrons
5743 pencils

I really don't care for this campaign. It's not effective,.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

meghan white's picture
meghan white
57 pencils

It's true, people often judge books by their cover.
good ad.

Billoughsby's picture
Billoughsby
5091 pencils

Advertising IS the cover. If it doesn't invite you in, shame on it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

james.souza's picture
james.souza
34 pencils

Come on guys. This ad just say that
the first impression is what sticks.
I still like it.

Adithya's picture
Adithya
24 pencils

A very good representation. I like it.

Roger Keynes's picture
Roger Keynes
5498 pencils

I hope they see it... because I can't. :(

Will Think for Salary

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Not effective for me..

lolascestlavie's picture
lolascestlavie
42 pencils

what does that mean???

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