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Cia Athletica: MACHO-chicken

Cia Athletica: MACHO-chicken
Your rating: None Average: 7.3 (44 votes)

What they see is what you are.

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser's Supervisor: Marcos Nisti

18 Comments

Kreankak's picture 37 pencils
Kreankak | Fri, 2012-01-13 22:54

.......?

hmaffia's picture 352 pencils
hmaffia | Sat, 2012-01-14 01:12

.......? [2]

rodrigo champ's picture 82 pencils
rodrigo champ | Sat, 2012-01-14 03:02
10

To overshadow bad qualities with a beautiful body.
Excellent concept.
Great stuff!!!!!!!!!!!!!!!!!!!!

RicardoFree's picture 16 pencils
RicardoFree | Sat, 2012-01-14 05:34
8

Very nice illustrations.

Billoughsby's picture 5127 pencils
Billoughsby | Sat, 2012-01-14 05:38

Oh brother.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

james.souza's picture 40 pencils
james.souza | Sat, 2012-01-14 09:36
10

Freaking amazing!!!

Anne's picture 385 pencils
Anne | Sat, 2012-01-14 10:16

....

claire.branighan's picture 45 pencils
claire.branighan | Sat, 2012-01-14 10:47
9

everyone hides defects and everyone exhibits the qualities.
very good ad.

kleenex's picture 8394 pencils
kleenex | Sat, 2012-01-14 11:05

The art is good, but I am not so sure on the whole concept.

Sweetapple's picture 62 pencils
Sweetapple | Sat, 2012-01-14 13:14
9

Very good insight. Quite hard to get at the beginning, but very good!

Hadrons's picture 5392 pencils
Hadrons | Sat, 2012-01-14 13:32

I really don't care for this campaign. It's not effective,.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

meghan white's picture 61 pencils
meghan white | Sat, 2012-01-14 18:13
9

It's true, people often judge books by their cover.
good ad.

Billoughsby's picture 5127 pencils
Billoughsby | Sat, 2012-01-14 18:37

Advertising IS the cover. If it doesn't invite you in, shame on it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

james.souza's picture 40 pencils
james.souza | Sat, 2012-01-14 19:56
10

Come on guys. This ad just say that
the first impression is what sticks.
I still like it.

Adithya's picture 24 pencils
Adithya | Sat, 2012-01-14 23:19

A very good representation. I like it.

Roger Keynes's picture 4088 pencils
Roger Keynes | Sun, 2012-01-15 01:53
3

I hope they see it... because I can't. :(

Will Think for Salary

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Mon, 2012-01-16 04:51

Not effective for me..

http://www.mandarinoadv.com

lolascestlavie's picture 41 pencils
lolascestlavie | Mon, 2012-01-16 17:45

what does that mean???

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