Cia Athletica: HOT-jerk

What they see is what you are.

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser's Supervisor: Marcos Nisti

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10 comments

rodrigo champ's picture
rodrigo champ
82 pencils

Nice visual.
Great insight!!

andylefty's picture
andylefty
4533 pencils

Truth in the ad, however the insight doesn't seem very well expressed.

james.souza's picture
james.souza
34 pencils

I agree, the insight is very truth. Very well done.

claire.branighan's picture
claire.branighan
45 pencils

everyone hides defects and everyone exhibits the qualities.
very good ad.

Hadrons's picture
Hadrons
5743 pencils

The art is off.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Anne's picture
Anne
506 pencils

I get it, but it's far fetched. Sorry.

meghan white's picture
meghan white
57 pencils

People often judge books by their cover.
good one.

james.souza's picture
james.souza
34 pencils

The first impression is what sticks.
great ad.

Billoughsby's picture
Billoughsby
5091 pencils

Ubexquubisubiteluby fuboul ubin ubevuberuby rubegubard.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ishiboy's picture
ishiboy
497 pencils

It's okay

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