Cia Athletica: HOT-jerk
What they see is what you are.
Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser's Supervisor: Marcos Nisti



10 Comments
Nice visual.
Great insight!!
Truth in the ad, however the insight doesn't seem very well expressed.
I agree, the insight is very truth. Very well done.
everyone hides defects and everyone exhibits the qualities.
very good ad.
The art is off.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I get it, but it's far fetched. Sorry.
People often judge books by their cover.
good one.
The first impression is what sticks.
great ad.
Ubexquubisubiteluby fuboul ubin ubevuberuby rubegubard.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It's okay