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Cia Athletica: HOT-jerk

Cia Athletica: HOT-jerk
Your rating: None Average: 7.5 (40 votes)

What they see is what you are.

Advertising Agency: DM9, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Neto
Art Directors: Gustavo Victorino, Marco Mattos
Copywriter: Edson Oda
Illustrator: Gustavo Victorino
Media: Mônica Carvalho, Patricia Muratori Calfati, Fernanda Zonatii e Débora Veloso
Account Supervisor :Suzana Poli, Marcelo Tivilato
Advertiser's Supervisor: Marcos Nisti

10 Comments

rodrigo champ's picture 82 pencils
rodrigo champ | Sat, 2012-01-14 03:06
10

Nice visual.
Great insight!!

andylefty's picture 3136 pencils
andylefty | Sat, 2012-01-14 08:48
4

Truth in the ad, however the insight doesn't seem very well expressed.

james.souza's picture 40 pencils
james.souza | Sat, 2012-01-14 09:38
10

I agree, the insight is very truth. Very well done.

claire.branighan's picture 45 pencils
claire.branighan | Sat, 2012-01-14 10:48
9

everyone hides defects and everyone exhibits the qualities.
very good ad.

Hadrons's picture 5392 pencils
Hadrons | Sat, 2012-01-14 13:32

The art is off.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Anne's picture 385 pencils
Anne | Sat, 2012-01-14 16:07
2

I get it, but it's far fetched. Sorry.

meghan white's picture 61 pencils
meghan white | Sat, 2012-01-14 18:15
9

People often judge books by their cover.
good one.

james.souza's picture 40 pencils
james.souza | Sat, 2012-01-14 19:59
10

The first impression is what sticks.
great ad.

Billoughsby's picture 5127 pencils
Billoughsby | Sun, 2012-01-15 16:13
1

Ubexquubisubiteluby fuboul ubin ubevuberuby rubegubard.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ishiboy's picture 503 pencils
ishiboy | Tue, 2012-01-17 00:22
1

It's okay

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