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Go for Sporting Gold, Sprinter

Published/Aired: 
June 2012
Description: 

Additional credits: 3D Models by D.I.S

Go for Sporting Gold. A winning blend of british Hops.

Advertising Agency: Rees Bradley Hepburn, Birmingham, UK
Creative Directors: Stuart Jackson, Mike Kalin
Copywriter: Nick Carter
Designer: Ben Lupton
Photographer: Martin Brent

Comments (13)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great stuff. Nice use of icons for a change.

kleenex's picture
kleenex
Activity Score 43337

interesting campaign.

Ryan Breat's picture
Ryan Breat
Activity Score 112

agree

bate_palmas's picture
bate_palmas
Activity Score 1479

Why the bathroom running guy figures? Why? What does it mean? Are these guys running to the bathroom cos they had too much beer?

Clumsy execution. Rather hard to make sense of the whole thing, really.

kleenex's picture
kleenex
Activity Score 43337

They three figures are all Olympics icons set to represent a sport.

This one is track and field. Another one is football and the final one is gymnastics...

bate_palmas's picture
bate_palmas
Activity Score 1479

OK, I take my comment back. Having another look at it this morning. Pretty cool!

Nufleg's picture
Nufleg
Activity Score 64

On brand, relevant and the positioning of the Olympic images are quite funny too. Good work.

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

interesting campaign.

Kikin's picture
Kikin
Activity Score 210

This one is the best.

Think. Then think again.

Ava Spears's picture
Ava Spears
Activity Score 144

nice

ItMatters's picture
ItMatters
Activity Score 2167

basic.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Bronze ;)

The Jobless Writer
Will Think for Salary

feysal's picture
feysal
Activity Score 2561

i like the art direction and concept

groovy baby!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great stuff. Nice use of icons for a change.

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