Church End: Go for Sporting Gold, Sprinter

Go for Sporting Gold. A winning blend of british Hops.

Additional credits: 3D Models by D.I.S

Advertising Agency: Rees Bradley Hepburn, Birmingham, UK
Creative Directors: Stuart Jackson, Mike Kalin
Copywriter: Nick Carter
Designer: Ben Lupton
Photographer: Martin Brent

Published: 
June 2012

13 comments

kleenex's picture
kleenex
40714 pencils

interesting campaign.

Ryan Breat's picture
Ryan Breat
112 pencils

agree

bate_palmas's picture
bate_palmas
1479 pencils

Why the bathroom running guy figures? Why? What does it mean? Are these guys running to the bathroom cos they had too much beer?

Clumsy execution. Rather hard to make sense of the whole thing, really.

kleenex's picture
kleenex
40714 pencils

They three figures are all Olympics icons set to represent a sport.

This one is track and field. Another one is football and the final one is gymnastics...

bate_palmas's picture
bate_palmas
1479 pencils

OK, I take my comment back. Having another look at it this morning. Pretty cool!

Nufleg's picture
Nufleg
64 pencils

On brand, relevant and the positioning of the Olympic images are quite funny too. Good work.

Sophie Campbel's picture
Sophie Campbel
164 pencils

interesting campaign.

Kikin's picture
Kikin
210 pencils

This one is the best.

Think. Then think again.

Ava Spears's picture
Ava Spears
144 pencils

nice

ItMatters's picture
ItMatters
2167 pencils

basic.

Roger Keynes's picture
Roger Keynes
5498 pencils

Bronze ;)

The Jobless Writer
Will Think for Salary

feysal's picture
feysal
2561 pencils

i like the art direction and concept

groovy baby!

Nike Diesel's picture
Nike Diesel
13431 pencils

Great stuff. Nice use of icons for a change.

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