Church End Brewery: Sid

头上长角

Concepts ok but the finished item looks bitty. The reinbeer logo shold be down the bottom so that the antlers are the main focus......and the shadows behind the antlers look photoshopped............characters are nice

What exactly makes this beer festive? Cinnamon? Gingerbread? Since a reader would never see the strategy statement we've been provided, are they going to take away that these guys are real ale drinkers (whatever that means) with a festive twist? Or are they going to see the word Reinbeer, look at the antlers and giggle at the lame pun and go about their lives?

Agree with TheBert. The ad doesn't say all by itself. Insufficient information for the viewer.

the red nose makes them only look like alcoholics. their facial expression and their poor looks absolutely don't help to overcome this problem.

those ads are laking any message whatsoever. no headline, no nothing. no explanation why this is a new beer and why it's so special.
if i was the client i'll kick some ass: the way this is presented no one is going to find out about the effort i did to create a new beer especially for christmas.

I don't believe in rainbeer

Red noses. Funny! :)

Agree with some of those comments.

Plus, although it might seem really basic, including a pint of ale in the shot might help enable people to see what the ad is.

Not much here. A pint will help this? lmao. sigh.

I like the wallpaper. And the guy's facial expression.

Still, a red nosed reindeer may be festive, but this guy just looks like an alcoholic. Id say thats not exactly a good starting point for a beer ad.

looks pissed.