Chupa Chups: Rainbow
Do you speak chupa chups?
Advertising Agency: 1861united Milan, Italy
Creative Director: Roberto Battaglia Pino Rozzi
Art Director: Marrollo Alice
Copywriter: Serena Toppeta
Photographers: Pierpaolo Ferrari, Tommaso Fiscaletti
Published: December 2007
9 Comments
I think the use of just a single lollipop stick will mislead people to other
issues, like environmental. It'll be better if there's a dozen of sticks, which is eventually thinner,
and also retaining that little 'hole' on the side that's on the stick whenever a person finishes the lollipop.
No comments on the art direction, but the copywriting might need to be a little more straight forward.
WTF?
I like it.
When you eat a CC you can't speak properly. Nice, isn't it?
The copy doubles in use for promoting uninteresting oral sex.
Oral sex copy
Everything about this is awful.
I'm sorry, it just is.
If you wanted the bad idea to work a little better you could use a different angle. Why is showing the sky important? It isn't necessary, it is just extra crap for the viewer to try to grasp.
TOKEN RAINBOWZ!!!1
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
I SPEAK CHUPA CHUPS!
chupa chups.
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www.correa.carbonmade.com
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www.cargocollective.com/renancorrea
I CAN HAZ CHUPPA CHUPS?