Chupa Chups: No comment, 6

Chupa Chups: No comment, 6

Advertising Agency: Multifake, Paris, France
Creative Director / Photographer: Joachim Lapotre
Designer: Benjamin Menager
Published: July 2007

Your rating: None Average: 4 (2 votes)

Comments

no comment.

"less is more"

I beg you. Please, PLEASE do not use that phrase to attempt to give legitimacy to this tripe.
You obviously do not grasp the "concept" of less is more. Matter of fact, it is so "less" that you left out the whole concept from the ad entirely... Do not embarrass yourself by quoting an "idea" you don't understand to warrant the complete (and painful) lack of an idea in your ad.
And please don't even attempt to come back with your postmodern "no idea IS the idea" bullshit. Because, then you'll be standing on an awful shaky ground with people pointing fingers at you laughing...

JOB OPPORTUNITY:
Agency in Paris seeks copywriter capable to put meaning in your visual ideas.

Applicants should submit resume and cover letter via email.

multifake@multifake.fr

maybe you'd prefer the actual chupa headline "the pleasure of sucking" or something stupid you would do like that...

honestly, I would.

but perhaps we're all just stupid and envious, so don't mind our comments.

I loved that copywriter wanted joke, though.

maybe something like "drink coca cola" sounds good, hu ?

Ok, I don't get it,
so I guess It will achieve a press lion the next Cannes.

------------------------

(^_^)

hahahaha....

ivan's picture

On the upside you can easily tell an award winning piece. ;)

hahahahaaa )))

Brilliant!!!! Unlike this ad!

Multifake?
oh, now i think i got it...

The worst ads are those ones that you have to check the campaign´s name to get the idea...

in this case It´s hard get it though.

this is exactly what i think too, this is why there's no obsolete text.
if anybody doesnt get that it is simply someone sucking a lolypop i don't know what to do of these persons

sorry

So you're saying there's no idea behind the ad? Just a bunch of people with lollipops in their mouthes? What did Chuppa Chups hire an ad agency for, then? Serious question - how did you get the client to buy the no-idea idea?

It's like selling Seinfeld, I guess.

the world is crazy,
what to say more

.

some person french please do the honours of explaining this to mere creative people like me

Yes of course.
So, this is bullshit and I think it's a joke from those french guys, to see if there is people staring at those ads.

Misstree's picture

Gee...me no getting it...me must be dumb. i want my momma. sniff!

Merde!

-The emperors new clothes all over again.

There is no idea. Stop looking for it.

These are lollipop ads but it's look like they have thermometers in their mouths. They look like ill people but their faces express different tastes.

correct :D ?

--
Omid
http://www.adseduction.com/

your work distorted your mind, you search for enigma where there is not.
just a shot

from the look of it, it seems that the models are also confuse

i don't get it all

it's simple: if you lick Chupa Chups you'll look like an idiot.

clear case of honest advertising ;-)

she does look kinda cute with that lollipop in her mouth though

thank you for your natural(human) reaction

this means no more, no less

finally there are some normal being persons posting here

omg

maybe everybody who posts here is either gay or female

;-)

thank you very much for your atention

Good Job Dude!

You fooled us,
but tell me once thing, how did you get this effect on the logo?
did you scanner the logo and clean it up with photoshop?
I thing it works better in this way (with wrap effect) than in a clean freehand look.

Congrats.

___________________________________________
(^_^) I'm not chinese, I'm constipated

Since Chupa has won in cannes there has been a surge in Chupa ads all over the blogosphere. Same goes for Axe, Oil of Oley etc...

Dalbir
www.AdOfDaMonth.com

The product sucks. The ad sucks!!!

"Bowww Wowww"

I like the girl. I hate the ad

she's kinda hot!...I think the idea is to show diferent reactions to chupa...or not.

Yeah "chupa-orgasmic"
jaaa

Advertising Pawn's picture

So it's ok to submit fake ads from a fake agency to let attention-whores parade about their self-assumed photographic "talents", now?

Lollipop ads are for suckers.

Now everyone's a CD.

is she a he?

Lose the logo.
It's irrelevant.

>>>> That's not an ad. THIS is an ad.

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