ChuckNorris's picture
834 pencils

no comment.

multifake's picture
24 pencils

"less is more"

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I beg you. Please, PLEASE do not use that phrase to attempt to give legitimacy to this tripe.
You obviously do not grasp the "concept" of less is more. Matter of fact, it is so "less" that you left out the whole concept from the ad entirely... Do not embarrass yourself by quoting an "idea" you don't understand to warrant the complete (and painful) lack of an idea in your ad.
And please don't even attempt to come back with your postmodern "no idea IS the idea" bullshit. Because, then you'll be standing on an awful shaky ground with people pointing fingers at you laughing...

copywriter.txt's picture
828 pencils

Agency in Paris seeks copywriter capable to put meaning in your visual ideas.

Applicants should submit resume and cover letter via email.


multifake's picture
24 pencils

maybe you'd prefer the actual chupa headline "the pleasure of sucking" or something stupid you would do like that...

andrej dwin's picture
andrej dwin
937 pencils

honestly, I would.

but perhaps we're all just stupid and envious, so don't mind our comments.

I loved that copywriter wanted joke, though.

AdArena: Sex Sells

multifake's picture
24 pencils

maybe something like "drink coca cola" sounds good, hu ?

Pacific Blue's picture
Pacific Blue
335 pencils

Ok, I don't get it,
so I guess It will achieve a press lion the next Cannes.



euclid the greek mathematician's picture
euclid the gree...
98 pencils


ivan's picture

On the upside you can easily tell an award winning piece. ;)

Ivan Raszl, admin of AotW

Yr's picture
170 pencils

hahahahaaa )))

teenie's picture
1894 pencils

Brilliant!!!! Unlike this ad!

zoio's picture
2 pencils

oh, now i think i got it...

Tincho's picture
1093 pencils

The worst ads are those ones that you have to check the campaign´s name to get the idea...

in this case It´s hard get it though.

multifake's picture
24 pencils

this is exactly what i think too, this is why there's no obsolete text.
if anybody doesnt get that it is simply someone sucking a lolypop i don't know what to do of these persons


teenie's picture
1894 pencils

So you're saying there's no idea behind the ad? Just a bunch of people with lollipops in their mouthes? What did Chuppa Chups hire an ad agency for, then? Serious question - how did you get the client to buy the no-idea idea?

It's like selling Seinfeld, I guess.

multifake's picture
24 pencils

the world is crazy,
what to say more

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

tadkamaarke's picture
93 pencils

some person french please do the honours of explaining this to mere creative people like me

Brainsugar's picture
1605 pencils

Yes of course.
So, this is bullshit and I think it's a joke from those french guys, to see if there is people staring at those ads.

Misstree's picture
425 pencils

Gee...me no getting it...me must be dumb. i want my momma. sniff!


Not all who wander are lost.

Umlaut's picture
199 pencils


-The emperors new clothes all over again.

There is no idea. Stop looking for it.

omidaladini's picture
20 pencils

These are lollipop ads but it's look like they have thermometers in their mouths. They look like ill people but their faces express different tastes.

correct :D ?

multifake's picture
24 pencils

your work distorted your mind, you search for enigma where there is not.
just a shot

kingzeus's picture
260 pencils

from the look of it, it seems that the models are also confuse

"you are valued for your value so be valuable..."

futura's picture
148 pencils

i don't get it all

Kateter's picture
2029 pencils

it's simple: if you lick Chupa Chups you'll look like an idiot.

clear case of honest advertising ;-)

justpassingby's picture
1368 pencils

she does look kinda cute with that lollipop in her mouth though

multifake's picture
24 pencils

thank you for your natural(human) reaction

this means no more, no less

finally there are some normal being persons posting here


justpassingby's picture
1368 pencils

maybe everybody who posts here is either gay or female


multifake's picture
24 pencils

thank you very much for your atention

Pacific Blue's picture
Pacific Blue
335 pencils

Good Job Dude!

You fooled us,
but tell me once thing, how did you get this effect on the logo?
did you scanner the logo and clean it up with photoshop?
I thing it works better in this way (with wrap effect) than in a clean freehand look.


(^_^) I'm not chinese, I'm constipated

Dalbir Singh's picture
Dalbir Singh
552 pencils

Since Chupa has won in cannes there has been a surge in Chupa ads all over the blogosphere. Same goes for Axe, Oil of Oley etc...


puppiepoppy's picture
1634 pencils

The product sucks. The ad sucks!!!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

I like the girl. I hate the ad

el rey del pan tostado's picture
el rey del pan ...
19 pencils

she's kinda hot!...I think the idea is to show diferent reactions to chupa...or not.

JosPer's picture
70 pencils

Yeah "chupa-orgasmic"

Advertising Pawn's picture
Advertising Pawn
419 pencils

So it's ok to submit fake ads from a fake agency to let attention-whores parade about their self-assumed photographic "talents", now?


Join the rarely updated ad orgy here: http://www.advertisingpawn.com

EDvert's picture
36 pencils

Lollipop ads are for suckers.

addyhoch10's picture
2592 pencils

is she a he?

Rog's picture
6092 pencils

Lose the logo.
It's irrelevant.

>>>> That's not an ad. THIS is an ad.

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