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Advertising Agency: Multifake, Paris, France
Creative Director / Photographer: Joachim Lapotre
Designer: Benjamin Menager
Published: July 2007
Comments
Here is the full collection:
http://adsoftheworld.com/media/print/chupa_chups_no_comment_1
http://adsoftheworld.com/media/print/chupa_chups_no_comment_2
http://adsoftheworld.com/media/print/chupa_chups_no_comment_3
http://adsoftheworld.com/media/print/chupa_chups_no_comment_4
http://adsoftheworld.com/media/print/chupa_chups_no_comment_5
http://adsoftheworld.com/media/print/chupa_chups_no_comment_6
http://adsoftheworld.com/media/print/chupa_chups_no_comment_7
http://adsoftheworld.com/media/print/chupa_chups_no_comment_8
http://adsoftheworld.com/media/print/chupa_chups_no_comment_9
http://adsoftheworld.com/media/print/chupa_chups_no_comment_10
http://adsoftheworld.com/media/print/chupa_chups_no_comment_11
http://adsoftheworld.com/media/print/chupa_chups_no_comment_12
http://adsoftheworld.com/media/print/chupa_chups_no_comment_13
http://adsoftheworld.com/media/print/chupa_chups_no_comment_14
http://adsoftheworld.com/media/print/chupa_chups_no_comment_15
Enough with these. If you've seen one, you've seen them all.
I think it's a nice campaign for a well estableshed brand,
as if to say "I'm here & I'm here to stay" and no need to say more really!!
Kind of agree with lamz. The more I look at them the cooler I think the campaign is. Plus this guy is even hotter than the other. Ok I'll stop with the meat market comments now.
What you're describing is the advertising version of Stockholm Syndrome. Considering your name, I'm sure you're familiar with what I'm talking about even though you're as "stupid" as you say you are...
Wow, very quick to judge! I'm almost curious what you base that statement on, but no, not really.
Anyway, yes of course I'm familiar with that. I don't think this is quite the same deal though, but close to it.
I'm not judging anything or anybody. Just simply stating the obvious and apparent based on what's previously been said...
Please.
Good Job for the photograph...but about the concept...it sucks
Hmm.
Strategically, I think they're on to something here. I'm guessing the point of this campaign is to make the product look cool. As in, here are all the funky faces you can make with the stick sticking out of your mouth. Sort of like what tobacco companies did with cigarettes way back in the 40s-50s (y'know, when EVERYONE smoked). Or even what Got Milk? did with the milk moustache campaign, only I guess these guys couldn't afford to hire celebrities.
But as an idea... yeah. Doesn't have one. At all.
Might be worth entering into the Effies.
very 'pop culture-ish'
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