Chupa Chups: Globe fish

Chupa Chups: Globe fish

Advertising Agency, City: Nongshim Communications, Seoul, Korea
Executive Creative Director: WonKyu Jo
Creative Director: Nam-Kil Liu
Copywriters: Ji-Yeon Han, Seung-il Park
Art Director: Sung-Ha Park
Producer: Sang-Moon Lim
Account Supervisor: Ga-Ram Ahn
Advertiser's Supervisor: Yoo-Seung Yang

Your rating: None Average: 10 (304 votes)

Comments

i love it!

tantrik_indian's picture

What is the product? Someone should post a note about the product being advertised.
~~be cool eh!~~

ivan's picture

Chupa Chups is a lollipop.

you're funny

pretty good. nice visual. but i have a question: do they advertise chupa chups as a brand or a special product from chupa chups?
http://canofthought.blogspot.com

cute :)

Its beautifully executed. - but wheres the idea?

Is it a new sour lolly pop? (the fish only blows up when its frightened)
or does the fish represent the candy itself?
A new fish-flavored lolly? (ewww)

Could be just me, but i don't really get it without some text.

My thoughts exactly. But I don't think any text would help it, because there is no real idea. It's just the similarity of shape.

It's a lollipop, we know all about them. The point is the ad is eye catching and sticks with the consumer... it's fun and after all, why not?

digitalmimicry.com

Agree with Laz. The Idea would be especially brilliant if it was for a sour lollipop cos that would justify the fish's reaction.

chinaski's picture

haha! brilliant!

Fish flavored chupa chups?

Looks great!

That's hilarious! He even looks like he's smiling and jolly!

Jeff

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TopCreatives, the premier online community for creative pros.

Is this a one off advert or is this part of a campaign?

Cute! kids will love this.

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Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

kyao888 hit the nail right on the head. We are not the target audience, the kids are and they will certianly love it

Well, since you put it that way...
Let's hear it for the kids, then.

se ve curiosos, pero el que utilicen la misma imagen para varias campañas me parece mal. esa foto es la misma que utilizó renault para una campaña de uno de sus autos con airbag.
Curious, but is the same image for a renault campaign of one of their cars with airbags.

Bien producido, la idea...? donde esta la idea???

Ni siquiera esta tan bien producido, el contorno del pez se ve bastante irregular y el palito del chupa chup parece que corresponde a una ilustración 3d.
De todos modos no entiendo como carajos un pez globo termino tragandose el Chupa Chup..
Derrame de carguero de confites? Mejor que de petroleo en todo caso.

creo que maicol, vicky kaceres no la entendieron

Nop. No la entendi. Se me hace simpatica solo por ser simpatica...pero si hay algo más, explicamelo por favor.

Beauty!

>>>> That's not an ad. THIS is an ad.

Okay, first thought: "They have fish-flavored lollies?"

Nice art direction, though!

more of a cute factor then fish factor ;)

cute....cool.....poision (fish)lollipop

So cute! but yeah - u can die

:) its funny

genial, esa es la idea

Kids! For the last time, stop throwing your lolly pops in the water!! If you don't like them, throw them in the bin!

AEHAHEAHEHAEHAEHAHEAHE. LOVELY!

=) Big smile, biiiiig smile from this ad!

finally, I found Koeran. Btw, I think it needs the benefit of the product.

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