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Chupa Chups: Barman
It's the end of the world without it.
Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing
Art director: Adam Livesey
Copywriter: Matthew Brink
Photographer: Clive Stewart
Comments
Very bad work. Didnt like it.
Not funny, not nothing.
The child in adult situation its not nice for this product.
Yes it was for this one:
http://adsoftheworld.com/media/print/bayer_actron_pediatrics_analgesic...
http://adsoftheworld.com/media/print/bayer_actron_pediatrics_analgesic...
http://adsoftheworld.com/media/print/bayer_actron_pediatrics_analgesic...
http://adsoftheworld.com/media/print/bayer_actron_pediatrics_analgesic...
wtf!!!!!!!!!! to whom are they talking to?????
sorry guys, but i love this campaign! the humor is acid, and if you think today those who use the product aren´t only children, ravers, teachers and me! so if the briefing was for that target they hitted perfectly! For all three ads the situations are fun, and the type of action many kids see in their lifes! so was the deal of showing a drunk boy, a suicide girl and the car boy! I´d only give 8/10 cause the layout could be cleaner and the idea is done!
I think Ney has a good point, and I like this too. I think the teddy bear is forcing it a bit and isn't needed though.
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brandon
www.brandonknowlden.com
they're showing kids and as kids are at least part of their target audience it automatically addresses them or rather their parents.
i think these ads are cute and funny and everything but i would feel uncomfortable to associate my kid with these scenes. and i can't think of parents who wouldn't.
okay, this is good, bt the idea resembles a lot to the bayer analgesic '4 kids headache' campaign v all saw! that ws brilliant n much better...
Nice execution, but the idea has no real connection with the product. Chupas are much loved, for sure, but 'its the end of the world without them' to me reeks of an arrogance not normally associated with this brand. Chupas are the thinking man's lollipop. The ads should be simple, intelligent, quirky, and adult, like the product itself.
agreed!
spoken like a true suit.
http://en.wikipedia.org/wiki/Eat_Me
i think those who are in favour of this campaign are from the agency who did this....
Be good!
you're wrong. No one of the commentators here works there.
I like it too btw.
i work in grey barcelona friend!
Grey South Africa... just had a holiday in Spain. God I love your country, your food and the people. Basque country is amazing.
actually i´m brazilian! but as living here for 2 years i could accept your compliments! hehehe
very bad campaign
I think the parents are the target audience in this case so I approve this campaign. It's funny and makes parents worry about their children...in a way. I like all of them.
Great feel.
Black is the new... Humour.
Tell me someone else thought "Bear Tender"...Pahahahahaha!!
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