Chrysler Jeep: Crocodile

How far can you go?

Advertising Agency: Leo Burnett, İstanbul, Turkey
Creative Directors: Yaşar Akbaş, İdil Akoğlu, Güven Haktanır
Art Director: Ahmet ülkü
Copywriter: Sibel Ergeç, Seral Çelikbaş
Illustrator: Refresh design
Published: April 2010

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13 comments

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

wtf?

Life is a joke. Laugh.

Guest's picture
Guest

honey, i shrunk the jeep

Guest's picture
Guest

hahaha best comment

Hiperion's picture
Hiperion
3138 pencils

it has no sense at all

Guest's picture
Guest

It's a crocodile face

cef's picture
cef
547 pencils

That means; Jeep drivers may think that they can go far away. But the distance that they drive is like a Crocodile length.
"how far can you go" is not a bad copy at all. but i am not able to say the same for the concept...

Guest's picture
Guest

Done before many times ago... sorry....

L. Wiesen's picture
L. Wiesen
258 pencils

Done before... Many times ago... same angle...

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Fuck!!

Himanshu Prabhakar

Guest's picture
Guest

Seriously, I don't get it. Is it trying to say that Jeep is as adaptable to nature as wild animals? Or is it saying it can drive about on a crocs head? WTF??

jponino's picture
jponino
601 pencils

sucks

Minerva Pinto's picture
Minerva Pinto
1394 pencils

This one is a little more clear than the camel one, but it still could be done better. It's an interesting idea?

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