Chromax: Stomach Birds

Silence the birds in your stomach.
Chromax. Helps in decreasing weight.

The brief was to communicate Chromax' main function, which is increasing the fullness feel for the patient. "My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi
Published: June 2013

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certaintly's picture
4060 pencils

weak visual pun becomes literal

wink74's picture
66 pencils

Product packaging could be replaced with any other. No association, no recall. 5 stars.

Lazarus's picture
1490 pencils

Should they be butterflies?? Maybe just a western thing?

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