Christmas of Rio Sul Mall: Two

Rio at 40ºC is only cool when you mean 40 degrees above zero.

Agency: Giovanni + Draft FCB, Rio de Janeiro, Brazil
Creative Director: Adilson Xavier, Cristina Amorim and Fernando Barcellos
Art director: Fernando Barcellos, Cidney Neto and Carlos Assolan Paboudjian
Copywriter: Ricardo Weitsman and Thiago Fernandes
Photographer: Ricardo Cunha


satan's picture
181 pencils

look & feeeeeel

Desi's picture
1052 pencils

So is Delhi. But what is the concept?

the_ashlands's picture
1394 pencils

i cant view the original ... anybody else have this issue?

deep_tracy's picture
588 pencils

maybe a part of the mall was closed off and filled with artifical snow. still, the headlines are stupid and irrelevant.

sold's picture
3290 pencils

this work is forced too much... the copy too much nothing, just a bad joke, a game word... this don't sell the mall, don't sell Rio, don't sell.
i saw very great works from this agency... with Creative Director Fernando Campos... where is he?

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