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Christmas of Rio Sul Mall: Two

Christmas of Rio Sul Mall: Two
Your rating: None Average: 7 (3 votes)

Rio at 40ºC is only cool when you mean 40 degrees above zero.

Agency: Giovanni + Draft FCB, Rio de Janeiro, Brazil
Creative Director: Adilson Xavier, Cristina Amorim and Fernando Barcellos
Art director: Fernando Barcellos, Cidney Neto and Carlos Assolan Paboudjian
Copywriter: Ricardo Weitsman and Thiago Fernandes
Photographer: Ricardo Cunha

Comments

satan's picture 181 pencils
satan | Fri, 2006-12-08 14:09

look & feeeeeel

Desi's picture 1052 pencils
Desi | Fri, 2006-12-08 14:51

So is Delhi. But what is the concept?

Desi
www.DesiCreative.com

the_ashlands's picture 1398 pencils
the_ashlands | Fri, 2006-12-08 19:25

i cant view the original ... anybody else have this issue?

www.ashlandic.com

deep_tracy's picture 501 pencils
deep_tracy | Wed, 2006-12-13 14:37

maybe a part of the mall was closed off and filled with artifical snow. still, the headlines are stupid and irrelevant.

sold's picture 2341 pencils
sold | Fri, 2006-12-15 22:35

this work is forced too much... the copy too much nothing, just a bad joke, a game word... this don't sell the mall, don't sell Rio, don't sell.
i saw very great works from this agency... with Creative Director Fernando Campos... where is he?

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