Christmas of Rio Sul Mall: One

Do you know what a white Christmas in Rio would mean? One day less of beach.

Agency: Giovanni + Draft FCB, Rio de Janeiro, Brazil
Creative Director: Adilson Xavier, Cristina Amorim and Fernando Barcellos
Art director: Fernando Barcellos, Cidney Neto and Carlos Assolan Paboudjian
Copywriter: Ricardo Weitsman and Thiago Fernandes
Photographer: Ricardo Cunha

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4 comments

Desi's picture
Desi
1052 pencils

Ofcourse we know that. So?

desailly's picture
desailly
470 pencils

Funny... I used to work with a pretty big Brasilian brand, who told me that the government was tired of Brasilian cliche - samba, asses and beaches - and wanted to present a more rounded picture of Brasil to the world. Presumably avoiding the more violent aspects of the favelas. Anyway, seems like they were wrong or the government changed their mind. Cliche, no?

ChuckNorris's picture
ChuckNorris
834 pencils

This is not a government campaign.

It's for a shopping mall in Rio de Janeiro.
(it is supposed to represent the spirit of rio)

I personally don't like the concept, and hate the retouching.

addyhoch10's picture
addyhoch10
2592 pencils

i don't really know what this ad's trying to tell me but i think it's eyecatching and this artificial toy look seems quite appropriate to get across this whole consumption's paradise thing

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