Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. Our solution? They created tunnels made out of quotes taken from actual domestic violent cases. Then showed that Christchurch Women's Refuge is the light at the end of this tunnel.
Advertising Agency: HooperNagel, Auckland, New Zealand
Creative Director: Jonathan Horner
Art Directors: Jonathan Horner, Henry Billington
Copywriter: Stefan Tarr
Typographers: Jo Tronc, Henrietta Harris
Published: December 2010