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Published/Aired: 
December 2010
Description: 

Christchurch Women's Refuge needed a campaign to show how their safe houses are a way out of violence. Our solution? They created tunnels made out of quotes taken from actual domestic violent cases. Then showed that Christchurch Women's Refuge is the light at the end of this tunnel.

Advertising Agency: HooperNagel, Auckland, New Zealand
Creative Director: Jonathan Horner
Art Directors: Jonathan Horner, Henry Billington
Copywriter: Stefan Tarr
Typographers: Jo Tronc, Henrietta Harris

Comments (3)

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Highest Rated

antoniobac's picture
antoniobac
Activity Score 192

Its the light in the end of the tunnel. Its pretty literal.

NataliaLima's picture
NataliaLima
Activity Score 1380

Is that a place where women go hide? Or do they have a real solution?

luispiter's picture
luispiter
Activity Score 2756

good art.. nice

antoniobac's picture
antoniobac
Activity Score 192

Its the light in the end of the tunnel. Its pretty literal.

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