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Chopper

Published/Aired: 
June 2007
Description: 

Your donations are our ammunition.

Advertising Agency, City: McCann Erickson, Sao Paulo, Brazil
Executive Creative Director: Adriana Cury
Creative Directors: Adriana Cury
Copywriter: Marcelo Padoca
Art Director: Fernando Reis
Photographer: Zarella Neto
Producers: Jorge Gaglioni, Marcelo Pinto
Account Supervisor: Fernanda Costa
Advertiser's Supervisor: Dirceu Lemos

Comments (17)

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creative420's picture
creative420
Activity Score 279

Nice. Tough to do but poor execution.

mlapoint's picture
mlapoint
Activity Score 47

poor execution??!?!?!?!??!?!?!?!!

Spanky's picture
Spanky
Activity Score 4899

the photography is pretty bad.

tikko's picture
tikko
Activity Score 48

very nice

mlapoint's picture
mlapoint
Activity Score 47

i love this ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

This is cute, I like it.

Rog's picture
Rog
Activity Score 6082

Ammunition?

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

'Army' pun.

Rog's picture
Rog
Activity Score 6082

Culling street kids again?

Guess I'm not used to humour in Slavos ads! ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Yeah, it's pretty 'out there' for the category, which I suppose is why it won a lion.
Not much of a showing at Cannes by the Aussies this year Rog, what happened?

Rog's picture
Rog
Activity Score 6082

We need inspiration.
Ruddy should do the trick. ;)

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Inspiration or better scamming abilities?
I dunno, a lot of the Cannes work seemed very familiar and scammy to me this year, I suppose some agencies have lots of dollars for their award kitty and some don't (like mine).

Rudd as inspiration?
Can we be that desperate?

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

thats so little rascals

itch's picture
itch
Activity Score 806

i like the idea! nice ad!

* it's not how good you are. it's how good you want it to be *

liar's picture
liar
Activity Score 384

that chair looks cosy though...

mtv_vgraphics's picture
mtv_vgraphics
Activity Score 24

My mind is flying

no Rules, no Limits, only Situations

Maxwedge's picture
Maxwedge
Activity Score 558

An agency turned that out? Fun idea and maybe its suppose to look cheapo, but no Lion,...Orangutan maybe.

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