Cholayil Medimix Soap: Assembly line

Advertising Agency: Creativeland Asia, Mumbai, India
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: Anu Joseph, Sajan Raj Kurup
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Credits: Prakash Mohite
Advertiser's Supervisors: Pradeep V S, Nivas Salian
Account Supervisors: Hiral Vasani, Parineeta Gopal

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28 comments

romit's picture
romit
17 pencils

I looks awesome, reads bad.

Guest's picture
Guest

really amazing typography exploration.. but that's all there is here.

divschadha's picture
divschadha
29 pencils

Bad...you know i dont understand the point of creating exceptionally innovative ads when it fails to communicate the message to the audience. This ad definitely takes the credit for the design ability, but when it comes to communicating the idea to users, IT FAILS BIG TIME!!!

Divya Chadha

Guest's picture
Guest

oh it is Lion winner !

Guest's picture
Guest

One of the master piece I would say. This is really class apart. Kudos.

tirthomitro's picture
tirthomitro
2698 pencils

this is cool!

they showed me a picture & i laughed
dignity has never been photographed

Kateter's picture
Kateter
2020 pencils

my oh my.

art direction is NOT an idea!!!!

blue_waters's picture
blue_waters
3 pencils

This is one of the master piece. A real classy work. Kudos to the entire team.

Adaddicted's picture
Adaddicted
3435 pencils

are you Sajan or Vikram??

withalltherespects

Guest's picture
Guest

this is killer... who ever say that ther is no idea in it... a big fO

Dzsoi's picture
Dzsoi
5114 pencils

lol I bet they have thought they are brave and innovative :D no idea, no read, not new. That said, I "f*ck off".

Guest's picture
Guest

This is really cool. The execution is super cool and mind blowing. Appreciate the good work.

Guest's picture
Guest

Stop bitching, It's a cannes winner and the people who've done it have only proven their creative capability again. Just take a look at all the good work they've done. Frooti, LMN. Appy fizz..

Kateter's picture
Kateter
2020 pencils

so we should give them a Lion for EVERYTHING they do? is that what you're saying?

Dzsoi's picture
Dzsoi
5114 pencils

Awwww did you expect that an award show (for such a subjective profession) is an unquestionable God for everyone working in the industry? Have you really thought that? How cute is that! Come here for a hug, sweetheart!

Guest's picture
Guest

If it aint the God or atleast a demi God for you my dear fiend, then you are just another atheist who at the end of it all will have to turn to God. Till then you can go about hugging and kissing people. and by the way Cannes - an award show???

Dzsoi's picture
Dzsoi
5114 pencils

You are right, I am just another atheist who has his own standards and racional judgements... although I listen when someone argues. (I listen to real arguments, not to "but it has won in Cannes" or to "they used to come up with great stuff!")
And yes, I will turn to God when dementia comes for me, and trust me, I will praise & repeat the jury's opinion so nobody will recognise I've turned into a plant. However, it still won't be true respect, just my pathetic pride, rooted in pathetic human nature.
Till then and then AGAIN, I will kiss and huge you, cause I won't remember you. Because of my dementia and because you are such an average follower of the famous.

By the way, yep, I would call a weaklong festival with huge budget, Opening and Closing Gala, Award Ceremonies, beach soccer cup, own Store with branded goods etc. a Show (it's professional, it's spectacular, it's showbusiness - I don't mind that, must have been a great experience for the participants).

Guest's picture
Guest

Dude you just got your arse Pwned!

Guest's picture
Guest

Man, I didn't know the agency had employment opportunities for people to praise their own work online. Great, where do I apply?

Shingo's picture
Shingo
406 pencils

nice art direction, good

Guest's picture
Guest

fanatablesssssssssssssssssssssss nice to see all nature items added inthat soap if it release first i will buy it it is looking like that

AmolS's picture
AmolS
2 pencils

Nice execution....

gvms

Guest's picture
Guest

@ The ones who didn't get it. Read the line. 2 sets of machinery= Hands , 5 apparatus each= fingers .

This is class. And no, I'm not paid to say this :P

Smore's picture
Smore
54 pencils

Fabulous Art

Billoughsby's picture
Billoughsby
5091 pencils

Series is so successful specifically because there are very few people lacking the requisite natural curiosity to be drawn in for a closer look to read/decode/decipher.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

WHY IS IT HERE THAT EVER APPRECIATING COMMENT IS MADE BY ONLY GUEST USERS (EXCEPT THIS ONE)?
IS IT THE SAME PERSON CONSTANTLY TRYING TO CONVINCE US?
ANYWAYS, HONESTLY SPEAKING, JUST GOOD ART DIRECTION DOES NOT MAKE A GOOD AD.
3/ 1O

Guest's picture
Guest

extreeeemly bad

pabzi007's picture
pabzi007
108 pencils

great work...deserves appreciation

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