Cholayil Medimix Soap: Apparatus

Advertising Agency: Creativeland Asia, Mumbai, India
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Creative Director: Anu Joseph
Copywriters: Anu Joseph, Sajan Raj Kurup
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Typographer: Mahadeo Sawant
Other Credits: Prakash Mohite
Advertiser's Supervisors: Pradeep V S, Nivas Salian
Account Supervisors: Hiral Vasani, Parineeta Gopal

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Guest's picture

that to a really long time to read- a no payoff to make it worth it.

Minerva Pinto's picture
Minerva Pinto
1394 pencils

Too chaotic

Hiperion's picture
3138 pencils

I,m tired...

bracco's picture
34 pencils

the copy is lame and the art direction an absolute chaos

decreative's picture
102 pencils

Its' too chaos. But good thought for giving a natural art to MEDIMIX.:)

Guest's picture

Courtesy Stefan Sagmeister!

Adaddicted's picture
3435 pencils

might work as a poster.


Guest's picture

Really great artwork.
People hate to think nowadays, but as a magazine ad it works, for real!

Pretty harmonic, though.

Galo's picture
441 pencils

Nice way to sell a handmade product. I liked it!

ek kanya's picture
ek kanya
814 pencils

excellent. love it. this is teh fiorst time I have seemn something happen on a Medimix that I like.

am an advertising junkie | read my flog at

Guest's picture

Kudos to the Art Director not to the cliched idea.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

It's more art than advertising..

rolling.stone's picture
2740 pencils

this is not the only ad to blame, many ads on this website are of same sort


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Exactly. Now who's going to be tempted to buy that goddamn soap. It screams SCAM, nothing else.

Guest's picture

It has won a cannes fullstop

Guest's picture

You are an idiot. Full stop.

antiad777's picture
16 pencils

Really nice.. takes time to read though.. could work for a magazine..

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