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Digestivo Natural, Pig

Agency: 
Published/Aired: 
September 2010
Description: 

Don't let food make you feel bad.

Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Pablo Ferrari
Art Director: Gastón Gándara
Copywriters: Matías Abbondio, Guillermo Ponce

Comments (26)

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Highest Rated

Guest's picture
Guest

I don't get it either

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't get it. Food doesn't make me feel bad. I think it's lost in translation.

Font looks like Disney btw.

HappyHour's picture
HappyHour
Activity Score 2381

The product is a digestive. I think you're lost in translation.

Guest's picture
Guest

I think the translation would be: "don't let the food makes you feel sorry about your self" something like that, as if you were doing something bad by eating them! And I agree with you, It's not Disney font at all!

Guest's picture
Guest

Make me laugh, very nice!!

Guest's picture
Guest

This are other posible translations:

Don't let food hurt you

Feel good, whatever you eat!

Feel good, no matter what you eat!

Sushi lover's picture
Sushi lover
Activity Score 907

put this ad in China, I wonder people will feel bad, or DELICIOUS. lol

Dream needs to be big!

paumarques's picture
paumarques
Activity Score 1312

m'agrada el gir creatiu que li han donat. Pren nota Alka Seltzer! felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Love it!

Guest's picture
Guest

I showed this to my art director... his first thought when simply seeing the visual: "Bacon?" :)

Guest's picture
Guest

This is great! Every person who complimented this ad went out and excitedly bought the product.

Jupiter's picture
Jupiter
Activity Score 547

what are they selling exactly?

commenting just to gather more pencils:-)

Guest's picture
Guest

I don't think the fact the brand is a 'natural' digestive plays any part in the concept, just the fact that it's a digestive. Very clever and fresh approach I think...nice art direction.

Guest's picture
Guest

I like these! A fresh approach.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

like it very clear .good thing abt this ad is u fel it.

bite me

Guest's picture
Guest

i have turned vegetarian after looking at these ads... thank god!

Guest's picture
Guest

good for you!

Guest's picture
Guest

me too - this is more supporting vegetarian cuisine!

Guest's picture
Guest

great ads

Guest's picture
Guest

i really like the art direction.
well done!

Guest's picture
Guest

Pero... esto es una cagada atroz!

Las imágenes hacen un indiscutible llamado a la zoofilia, ya que ningún ser humano puede hacer la vista gorda ante tan hermosas, tiernas y tibias criaturas del edén.
Pero... qué falta de respeto, atorrantes, malandrines, canallas, crápulas!
Y, además, creo que es un plagio de una campaña hecha por mí hace 2 años sobre los daños causados por la bomba de hdrógeno.

Un abrazo cordial.

Teniente Comandante Geordi LaForge

Guest's picture
Guest

¿Sos vos barba?

Guest's picture
Guest

can someone explain me the disney tipography in this add. jaja

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Delicious ambiguity.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

me gusta guey!!! buenos afiches!!!! saludos

John

Guest's picture
Guest

esta pieza esta robada! es muy chida pero guey! todos nos damos cuenta de que es igual a esta otra! http://adsoftheworld.com/media/print/nirlep_pig
hay que ser muy pinche cabron para copiarse de esta manera!

Guest's picture
Guest

I don't get it either

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