Chofitol: Digestivo Natural, Pig
Don't let food make you feel bad.
Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Pablo Ferrari
Art Director: Gastón Gándara
Copywriters: Matías Abbondio, Guillermo Ponce
Published: September 2010
26 comments
I don't get it. Food doesn't make me feel bad. I think it's lost in translation.
Font looks like Disney btw.
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The product is a digestive. I think you're lost in translation.
I think the translation would be: "don't let the food makes you feel sorry about your self" something like that, as if you were doing something bad by eating them! And I agree with you, It's not Disney font at all!
Make me laugh, very nice!!
This are other posible translations:
Don't let food hurt you
Feel good, whatever you eat!
Feel good, no matter what you eat!
put this ad in China, I wonder people will feel bad, or DELICIOUS. lol
Dream needs to be big!
m'agrada el gir creatiu que li han donat. Pren nota Alka Seltzer! felicitats!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Love it!
I showed this to my art director... his first thought when simply seeing the visual: "Bacon?" :)
This is great! Every person who complimented this ad went out and excitedly bought the product.
what are they selling exactly?
commenting just to gather more pencils:-)
I don't think the fact the brand is a 'natural' digestive plays any part in the concept, just the fact that it's a digestive. Very clever and fresh approach I think...nice art direction.
I like these! A fresh approach.
like it very clear .good thing abt this ad is u fel it.
bite me
i have turned vegetarian after looking at these ads... thank god!
good for you!
me too - this is more supporting vegetarian cuisine!
great ads
i really like the art direction.
well done!
Pero... esto es una cagada atroz!
Las imágenes hacen un indiscutible llamado a la zoofilia, ya que ningún ser humano puede hacer la vista gorda ante tan hermosas, tiernas y tibias criaturas del edén.
Pero... qué falta de respeto, atorrantes, malandrines, canallas, crápulas!
Y, además, creo que es un plagio de una campaña hecha por mí hace 2 años sobre los daños causados por la bomba de hdrógeno.
Un abrazo cordial.
Teniente Comandante Geordi LaForge
¿Sos vos barba?
can someone explain me the disney tipography in this add. jaja
Delicious ambiguity.
Write a wise saying and your name will live forever – Anonymous.
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me gusta guey!!! buenos afiches!!!! saludos
John
esta pieza esta robada! es muy chida pero guey! todos nos damos cuenta de que es igual a esta otra! http://adsoftheworld.com/media/print/nirlep_pig
hay que ser muy pinche cabron para copiarse de esta manera!
I don't get it either