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Digestivo Natural, Lamb

Agency: 
Published/Aired: 
September 2010
Description: 

Don't let food make you feel bad.

Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Pablo Ferrari
Art Director: Gastón Gándara
Copywriters: Matías Abbondio, Guillermo Ponce

Comments (26)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8087

And works for many other people on here (now read ALL comments :) 7 positive feedback including mine, and many comments I don't understand... can be positive or negative)

atb2005's picture
atb2005
Activity Score 13561

Cute illustrations (PETA would approve!) Not sure how effective this campaign is. Taking a natural digestive will not help me feel less bad about being a meat lover.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Exactly my point atb2005. Very strange approach.

Sushi lover's picture
Sushi lover
Activity Score 907

Totally agree!

Dream needs to be big!

Dzsoi's picture
Dzsoi
Activity Score 8087

It's just a funny pun played on the sort-of double meaning of 'feeling bad' - feeling physically bad (-> product benefit) and psychologically, because of remorse (visual). Don't over-analyse it ;)

atb2005's picture
atb2005
Activity Score 13561

I thought about that myself. I still think the approach is a little strange.. It's all because of the cuteness of these animals.. Like someone else on here said, you are more likely to turn vegetarian after looking at them than buying this natural digestive!

Dzsoi's picture
Dzsoi
Activity Score 8087

I don't think you will turn vegetarian because of a cute picture, but your evil side may smile and wink at the ad. It's kind of a cruel, black joke.

atb2005's picture
atb2005
Activity Score 13561

Cruel black joke did not work for me and many other people on here (read comments).

Dzsoi's picture
Dzsoi
Activity Score 8087

And works for many other people on here (now read ALL comments :) 7 positive feedback including mine, and many comments I don't understand... can be positive or negative)

Billoughsby's picture
Billoughsby
Activity Score 5144

Eee. This is "cute cow with a bow on her head, on a bologna package" 2010.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I doubt it's an illustration. It's just a retouched photo.

Guest's picture
Guest

nice

dlpalopoli's picture
dlpalopoli
Activity Score 37

nice!

patula212's picture
patula212
Activity Score 8

a los tres, esta muy buena y muy buen layout felicitaciones

patula212's picture
patula212
Activity Score 8

a los tres, esta muy buena y muy buen layout felicitaciones

Guest's picture
Guest

Colombiano y maricon por dios que comboooo

paumarques's picture
paumarques
Activity Score 1312

m'agrada el gir creatiu que li han donat. Pren nota Alka Seltzer! felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

abake's picture
abake
Activity Score 1264

I get it: cute animal is supposed to make you feel bad about eating it.
It just leaves me cold.

cyberjaleel's picture
cyberjaleel
Activity Score 62

nice Illustration I like it!!!

Abduljaleel. Anodiyil

Guest's picture
Guest

This are other posible translations:

Don't let food hurt you

Feel good, whatever you eat!

Feel good, no matter what you eat!

Dzsoi's picture
Dzsoi
Activity Score 8087

These are worse, they don't explain the idea together with the visual.

Guest's picture
Guest

This one and the pig seem to work better than the rabbit. Loving the campaign though.

Guest's picture
Guest

shouldn't the headline be, don't let food make you feel baaaaaaad?

Guest's picture
Guest

Pero... esto es una cagada atroz!

Las imágenes hacen un indiscutible llamado a la zoofilia, ya que ningún ser humano puede hacer la vista gorda ante tan hermosas, tiernas y tibias criaturas del edén.
Pero... qué falta de respeto, atorrantes, malandrines, canallas, crápulas!
Y, además, creo que es un plagio de una campaña hecha por mí hace 2 años sobre los daños causados por la bomba de hdrógeno.

Un abrazo cordial.

Teniente Comandante Geordi LaForge

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Even though it's ambiguous it works well on two levels.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

me encanta la grafica pero el titular me parece que esta medio pifiado...

rlopera's picture
rlopera
Activity Score 20

No esta bien.... Es muy diferente que algo te haga senitr mal por lastima a que algo te caiga mal cuando lo comes... Why the Disney look font?

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