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26 comments

atb2005's picture
atb2005
13567 pencils

Cute illustrations (PETA would approve!) Not sure how effective this campaign is. Taking a natural digestive will not help me feel less bad about being a meat lover.

LeeHarvey's picture
LeeHarvey
3045 pencils

Exactly my point atb2005. Very strange approach.

Sushi lover's picture
Sushi lover
905 pencils

Totally agree!

Dream needs to be big!

Dzsoi's picture
Dzsoi
5269 pencils

It's just a funny pun played on the sort-of double meaning of 'feeling bad' - feeling physically bad (-> product benefit) and psychologically, because of remorse (visual). Don't over-analyse it ;)

atb2005's picture
atb2005
13567 pencils

I thought about that myself. I still think the approach is a little strange.. It's all because of the cuteness of these animals.. Like someone else on here said, you are more likely to turn vegetarian after looking at them than buying this natural digestive!

Dzsoi's picture
Dzsoi
5269 pencils

I don't think you will turn vegetarian because of a cute picture, but your evil side may smile and wink at the ad. It's kind of a cruel, black joke.

atb2005's picture
atb2005
13567 pencils

Cruel black joke did not work for me and many other people on here (read comments).

Dzsoi's picture
Dzsoi
5269 pencils

And works for many other people on here (now read ALL comments :) 7 positive feedback including mine, and many comments I don't understand... can be positive or negative)

Billoughsby's picture
Billoughsby
5091 pencils

Eee. This is "cute cow with a bow on her head, on a bologna package" 2010.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I doubt it's an illustration. It's just a retouched photo.

Guest's picture
Guest

nice

dlpalopoli's picture
dlpalopoli
37 pencils

nice!

patula212's picture
patula212
8 pencils

a los tres, esta muy buena y muy buen layout felicitaciones

patula212's picture
patula212
8 pencils

a los tres, esta muy buena y muy buen layout felicitaciones

Guest's picture
Guest

Colombiano y maricon por dios que comboooo

paumarques's picture
paumarques
1314 pencils

m'agrada el gir creatiu que li han donat. Pren nota Alka Seltzer! felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

abake's picture
abake
1239 pencils

I get it: cute animal is supposed to make you feel bad about eating it.
It just leaves me cold.

cyberjaleel's picture
cyberjaleel
62 pencils

nice Illustration I like it!!!

Abduljaleel. Anodiyil

Guest's picture
Guest

This are other posible translations:

Don't let food hurt you

Feel good, whatever you eat!

Feel good, no matter what you eat!

Dzsoi's picture
Dzsoi
5269 pencils

These are worse, they don't explain the idea together with the visual.

Guest's picture
Guest

This one and the pig seem to work better than the rabbit. Loving the campaign though.

Guest's picture
Guest

shouldn't the headline be, don't let food make you feel baaaaaaad?

Guest's picture
Guest

Pero... esto es una cagada atroz!

Las imágenes hacen un indiscutible llamado a la zoofilia, ya que ningún ser humano puede hacer la vista gorda ante tan hermosas, tiernas y tibias criaturas del edén.
Pero... qué falta de respeto, atorrantes, malandrines, canallas, crápulas!
Y, además, creo que es un plagio de una campaña hecha por mí hace 2 años sobre los daños causados por la bomba de hdrógeno.

Un abrazo cordial.

Teniente Comandante Geordi LaForge

Anonymous Author's picture
Anonymous Author
1541 pencils

Even though it's ambiguous it works well on two levels.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

me encanta la grafica pero el titular me parece que esta medio pifiado...

ricklo's picture
ricklo
16 pencils

No esta bien.... Es muy diferente que algo te haga senitr mal por lastima a que algo te caiga mal cuando lo comes... Why the Disney look font?

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