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Black Jesus

Agency: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by ACLC, Canada for Chocolate Addict, within the category: Confectionery, Snacks.

Pure Chocolate.
chocolateaddict.ca

Advertising Agency: ACLC, Toronto, Canada
Creative Director: Tony Miller
Art Directors / Copywriters: Natasha Romanelli, Ann Aberin
Photographer: Matt Barnes
Account Supervisor: Anne Cayer
Print Production: Darcy Paniccia

Comments (65)

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Highest Rated

nemesis's picture
nemesis
Activity Score 765

so chocolate lovers are obsessed with black people?

Bundy Agency's picture
Bundy Agency
Activity Score 597

no you didnt

Guest commenter's picture
Guest commenter

Oh sweet Jesus Christ...

Roger Daly's picture
Roger Daly
Activity Score 359

Hooray! A sense of humour!

Efraindinho Gaucho's picture
Efraindinho Gaucho

THIS IS ONE OF THE MOSTSTUPID ADS I EVER SEE

sneakyhands's picture
sneakyhands
Activity Score 1857

i normally like black jesus, but not when he's selling chocolate just because it matches his complexion.

Roger Daly's picture
Roger Daly
Activity Score 359

Love it... for all the right reasons.

Sazarret's picture
Sazarret
Activity Score 130

Totally hate it... for all the right reasons.

stitchy's picture
stitchy
Activity Score 779

so its that black ppl loves chocolate

or

chocolate will make u black!!!

or

if u eat 2 much chocolate u will get black kids

thats SOOOOOOOO RACIST!!!

n 4 white ppl ull put "drink milk"!!!!

and above all, the visual s no way near design, its a photo with weak typography in the bottom end!!!

Tina Dev's picture
Tina Dev
Activity Score 60

inat

cho chweet.The chocos a' as heavenly.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

niggah please. barack jr.

Sincerely,
Arnold Santillan
714-206-2459

Crisp One's picture
Crisp One
Activity Score 2005

.

Guest commenter's picture
Guest commenter

I'm a passerby and just cant understand why this always happens? This isn't even criticism? "niggah please. barack jr."....it's a MINDLESS comment. You should talk about the the conflicts of the ad and how it's message could be conveyed more clearly, not attach unnecessary slurs whenever you see an opportunity. Grow up.

Crisp One's picture
Crisp One
Activity Score 2005

.

.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

Sincerely,
Arnold Santillan
714-206-2459

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

mama mia...

Roger Daly's picture
Roger Daly
Activity Score 359

Oh have some chocolate. You'll all feel better.

Guest commenter's picture
Guest commenter

racist

Guest commenter's picture
Guest commenter

How can a client do this kind of ad ? How can a agency do this to his client ?

Guest commenter's picture
Guest commenter

as a black man I love it.

I can see the fear that came out of the guy who wrote

"If you eat chocolate you'll have black kids!"

I wish it did, they'de be better looking. LOL

stitchy's picture
stitchy
Activity Score 779

m black 2 you DUMB!!!

Rookieoftheyear's picture
Rookieoftheyear
Activity Score 38

In the theme of racism that is present throughout this ad and thread, behold some black guys trying to spell words and type coherent sentences. Keep trying guys, I'm sure you'll catch up some day.

Disco Munky's picture
Disco Munky
Activity Score 3890

I heard your mother was a retard cunt who fucked a gang of hill billies for a jar of mayonnaise.

From your comment I can only assume that the story is true.

Stupid prick.

"stay low, move fast"

Doin' it for the points

primo_susto's picture
primo_susto
Activity Score 440

hahaha AMEN!

Guest commenter's picture
Guest commenter

you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?

Crisp One's picture
Crisp One
Activity Score 2005

You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?

Disco Munky's picture
Disco Munky
Activity Score 3890

No freaking way you're in advertising. Your narrow view and puckered anus would prevent you from ever having an original thought. Why don't you go read the Bible and jerk of to gun porn. You absolute fool.

"stay low, move fast"

p.s
I bet you also jerk off when you see your mum in her bra.

Doin' it for the points

Guest commenter's picture
Guest commenter

you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?

Crisp One's picture
Crisp One
Activity Score 2005

You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?

pixelbomb1's picture
pixelbomb1
Activity Score 2555

wow.. these are like your momma jokes. easy now people. we are all people in this world for a reason. black,white,yellow, green.

Sincerely,
Arnold Santillan
714-206-2459

Crisp One's picture
Crisp One
Activity Score 2005

don't forget pink

Guest's picture
Guest

http://www.youtube.com/watch?v=jc2FCJ7zWEQ

This is what i call trash from Chocolate Koons.I have a nice boot to put up his as.That is why mikie jackson wants to look white.Differnt color of hair for white babies are wonderful not just black.The trash guy and the followers on you tube had to eat to much chocolate.They just all ugly as monkeys.Now i know why monkeys wipe there butt with there hands.This really shows the FEAR for some stupied so called black preachers that are wanna bees.As a white guy i really love it.

Disco Munky's picture
Disco Munky
Activity Score 3890

As a white guy who clearly thinks he's the smartest. You can't even type coherently. Bravo.

Your eagerness to show how good you are has put you at the bottom of the intellectual pile.

Under the Blacks Yellows Reds Browns and everyone else.

I wish I could hi-five you.

Doin' it for the points

Guest commenter's picture
Guest commenter

stupid...

dthlb72's picture
dthlb72
Activity Score 545

A big insult!

dew drops's picture
dew drops
Activity Score 90

black Jesus is lovely, but how does that supports the sale of choclate

ok so ppl with brown skin loves choclate and what about the ppl with white skin?

ivan's picture
ivan

Pure = Holy Jesus
Chocolate = Black kid

That's how I interpret the ad.

STRTLRS's picture
STRTLRS
Activity Score 1601

I got it right away, but thanks for enlightening the folks in here.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

dico's picture
dico
Activity Score 332

BAD!
BAD!
Really BAD!

c.o.p.y's picture
c.o.p.y

It just doesnt make me wanna eat chocolate...

Guest's picture
Guest

Black is chocolate. Hmmmmm... i desperately hope you guys are black and that this is your first ad??!!
I wonder if all the creatives who send their work to Ivan would do upload every shit they can think of if all the viewers could see a picture from them...

oki doki's picture
oki doki

Weak idea weak concept, and above offensive!
Ivan, I recommend to open a new topic 'worst advertising of the year', students can leart allot from it

ivan's picture
ivan

Worse or best is so relative, just check the comments above. Ppl either love it or hate it. There is no absolute in this profession.

Roger Daly's picture
Roger Daly
Activity Score 359

What's more, I've noticed the great ad ideas polarise people.
Cadbury "Gorilla" 08 Cannes GP...
Kadu Surfwear "Shark" 94 Cannes GP...
Keep talking, people.

sneakyhands's picture
sneakyhands
Activity Score 1857

is it really great if none of these excited people buy the chocolate?

Disco Munky's picture
Disco Munky
Activity Score 3890

Ha ha. They'll need it after getting all worked up in their little cubicles.

"stay low, move fast"

Doin' it for the points

elgrecones's picture
elgrecones
Activity Score 323

Ráá

Raph's picture
Raph

But you know, the real person called jesus was more like that, he wasn't like the XIV century white face - right?
He was (if ever existed...) more brown - much like Obama. (lol)

This ad is much more "The Real Jesus - like the Real Chocolate! - Eat the Original!"

frozzzt's picture
frozzzt
Activity Score 62

I liked that "The Real Jesus - like the Real Chocolate! - Eat the Original!"

hauhauahuahuahau!! This ad is so bad - that is funny!

What if ...

Roger Daly's picture
Roger Daly
Activity Score 359

Spot on, Raph.

Guest commenter's picture
Guest commenter

WTF???????????????

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