Pure Chocolate.
chocolateaddict.ca
Advertising Agency: ACLC, Toronto, Canada
Creative Director: Tony Miller
Art Directors / Copywriters: Natasha Romanelli, Ann Aberin
Photographer: Matt Barnes
Account Supervisor: Anne Cayer
Print Production: Darcy Paniccia
Published: May 2008
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65 Comments
no you didnt
-SCRATCH 'N' SNIFF
Oh sweet Jesus Christ...
Hooray! A sense of humour!
THIS IS ONE OF THE MOSTSTUPID ADS I EVER SEE
i normally like black jesus, but not when he's selling chocolate just because it matches his complexion.
Love it... for all the right reasons.
Totally hate it... for all the right reasons.
so its that black ppl loves chocolate
or
chocolate will make u black!!!
or
if u eat 2 much chocolate u will get black kids
thats SOOOOOOOO RACIST!!!
n 4 white ppl ull put "drink milk"!!!!
and above all, the visual s no way near design, its a photo with weak typography in the bottom end!!!
inat
cho chweet.The chocos a' as heavenly.
inat
niggah please. barack jr.
Sincerely,
Arnold Santillan
714-206-2459
.
I'm a passerby and just cant understand why this always happens? This isn't even criticism? "niggah please. barack jr."....it's a MINDLESS comment. You should talk about the the conflicts of the ad and how it's message could be conveyed more clearly, not attach unnecessary slurs whenever you see an opportunity. Grow up.
.
.
http://www.youtube.com/watch?v=jc2FCJ7zWEQ - you grow up.
Sincerely,
Arnold Santillan
714-206-2459
mama mia...
Oh have some chocolate. You'll all feel better.
racist
How can a client do this kind of ad ? How can a agency do this to his client ?
as a black man I love it.
I can see the fear that came out of the guy who wrote
"If you eat chocolate you'll have black kids!"
I wish it did, they'de be better looking. LOL
m black 2 you DUMB!!!
In the theme of racism that is present throughout this ad and thread, behold some black guys trying to spell words and type coherent sentences. Keep trying guys, I'm sure you'll catch up some day.
I heard your mother was a retard cunt who fucked a gang of hill billies for a jar of mayonnaise.
From your comment I can only assume that the story is true.
Stupid prick.
"stay low, move fast"
Doin' it for the points
hahaha AMEN!
you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?
You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?
No freaking way you're in advertising. Your narrow view and puckered anus would prevent you from ever having an original thought. Why don't you go read the Bible and jerk of to gun porn. You absolute fool.
"stay low, move fast"
p.s
I bet you also jerk off when you see your mum in her bra.
Doin' it for the points
you're black so you're going to love anything with a black person in it. black people need to learn how to write. ebonics is not a language. do you guys whistle and smack your lips inbetween letters?
You're white trash so you're going to love anything with Metallica and Kiefer Sutherland in it. White trash people need to learn to "read good". NASCAR is not a sport. Do you guys HAVE to marry and procreate in between family members?
wow.. these are like your momma jokes. easy now people. we are all people in this world for a reason. black,white,yellow, green.
Sincerely,
Arnold Santillan
714-206-2459
don't forget pink
http://www.youtube.com/watch?v=jc2FCJ7zWEQ
This is what i call trash from Chocolate Koons.I have a nice boot to put up his as.That is why mikie jackson wants to look white.Differnt color of hair for white babies are wonderful not just black.The trash guy and the followers on you tube had to eat to much chocolate.They just all ugly as monkeys.Now i know why monkeys wipe there butt with there hands.This really shows the FEAR for some stupied so called black preachers that are wanna bees.As a white guy i really love it.
As a white guy who clearly thinks he's the smartest. You can't even type coherently. Bravo.
Your eagerness to show how good you are has put you at the bottom of the intellectual pile.
Under the Blacks Yellows Reds Browns and everyone else.
I wish I could hi-five you.
Doin' it for the points
Isn't this guy the last generation after the toads? well since no amount of inbreeding could perpetuate the European royal families, I'm sure he is one of those toad-hole dwellers who was spared by hitler.
stupid...
A big insult!
black Jesus is lovely, but how does that supports the sale of choclate
ok so ppl with brown skin loves choclate and what about the ppl with white skin?
Pure = Holy Jesus
Chocolate = Black kid
That's how I interpret the ad.
I got it right away, but thanks for enlightening the folks in here.
www.storytellerscreative.com
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BAD!
BAD!
Really BAD!
http://dgdico.com.ar/
It just doesnt make me wanna eat chocolate...
Black is chocolate. Hmmmmm... i desperately hope you guys are black and that this is your first ad??!!
I wonder if all the creatives who send their work to Ivan would do upload every shit they can think of if all the viewers could see a picture from them...
Weak idea weak concept, and above offensive!
Ivan, I recommend to open a new topic 'worst advertising of the year', students can leart allot from it
Worse or best is so relative, just check the comments above. Ppl either love it or hate it. There is no absolute in this profession.
What's more, I've noticed the great ad ideas polarise people.
Cadbury "Gorilla" 08 Cannes GP...
Kadu Surfwear "Shark" 94 Cannes GP...
Keep talking, people.
is it really great if none of these excited people buy the chocolate?
Ha ha. They'll need it after getting all worked up in their little cubicles.
"stay low, move fast"
Doin' it for the points
Ráá
But you know, the real person called jesus was more like that, he wasn't like the XIV century white face - right?
He was (if ever existed...) more brown - much like Obama. (lol)
This ad is much more "The Real Jesus - like the Real Chocolate! - Eat the Original!"
I liked that "The Real Jesus - like the Real Chocolate! - Eat the Original!"
hauhauahuahuahau!! This ad is so bad - that is funny!
What if ...
Spot on, Raph.
WTF???????????????
pauahuahuahhaua
it's a joke or Work
İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com
Great effort, but it's very respectable not to interrupt the religions in our business.
Thanks and well done :)
three letters: WTF?
Nice. Love the photo-illustration. Jesus is human construct so don't be hatin'.
www.storytellerscreative.com
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Loving it even more, for all the right ad reasons.
what the fuck is this ad suppose to mean???!!!
Have you considered Accountancy?
oh no no no no no!!!
choose a different career!
Im black, I love the image, but it still doesn't sell the product. Jesus, though deemed pure, isn't the strongest visual connection to that word. Maybe a chocolate dove, idunno...just seems to be a bit of a stretch
inat
What are we? Even not the minutest of the minutest particles in the wide expanse of the universe which is just incomprehensible. So why just fight over mere colour. 'Beauty is in the eyes of the beholder'. So it is all relative & subjective.
About the advt': I interpret it this way- chocolates are dark in colour & hence the coloured Madonna & Infant Jesus. Chocolates are so tasty ie. heavenly & hence the devine characters.
inat
Finally a jesus and mary that look closer to what they really did look like. Remember they are of middle eastern descent. As the bible said he has hair like that of a sheep. He looks like the people of Lebanon, Israel, Palestine, Jordan, Syria. That's where he's form that's where he lived. So all the ads that use a white jesus are the ones that are being imaginative.
Always try to be unique even when forced to conform.
I thought it was funny and slightly attention getting..
But I must be racist.
Racist.
Racist.
Come up with better ideas people.