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Fish

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by McCann, India for Chlormint, within the category: Confectionery, Snacks.

Advertising Agency: McCann Erickson Mumbai, India
Executive Creative Director: Prasoon Joshi
Creative Director: Ryan Menezes
Art Director: Milind Palav
Copywriter: Ketan Deshpande
Photographer: Sanjeev Angne

Comments (22)

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Highest Rated

Guest's picture
Guest

This really sucks!!!! it´s lame, and stupid. Product bennefit is nowhere to be found. And it seems all good comments are written by the lazy people who made this.

sush's picture
sush
Activity Score 566

hmm

sue

Guest's picture
Guest

great one!!!

Guest's picture
Guest

...but it doesn't really ELIMINATE bad breath, just camouflages it?? The message is lost.

Guest's picture
Guest

why is d comando texture used everywhere???

everartz's picture
everartz
Activity Score 7609

i think this is the worst of the three...

| everartz |

Guest's picture
Guest

I like this one the best actually.
--
www.brandonknowlden.com

kai539's picture
kai539
Activity Score 244

sort of boring

sirvan's picture
sirvan
Activity Score 29860

I'm having a hard time with these. I agree w/ the above comment about "camouflaging" instead of "eliminating". Also, these have NEGATIVE taste appeal, which is kindof important in this category. ...Methinks this was probably a book piece first, and then (maybe) sold to a real client.

+++

"I love some things, and don't love some other things."

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Ya I agree the message seems to be lost with the camouflage.

samwanzer28's picture
samwanzer28
Activity Score 313

Well if you can't entirely eliminate it then hide it, maybe that's their point but then again there should be another alternative.... just my 2c. ^^

Guest's picture
Guest

I know what you're all saying but I'm coming around to thinking camouflage is right. You still ate the garlic or smoked the cigar but the mint has hidden the evidence.

Guest's picture
Guest

still not getting it .... sorry, someone help me please !

Guest's picture
Guest

In simple words... Chloromint, FIGHTS with bad breath

Guest's picture
Guest

bad concept n bad aer direction

Guest's picture
Guest

it looks like two separate ideas randomly placed together

Guest's picture
Guest

Camouflage...or eradicate completely ??
Message lost.

Guest's picture
Guest

No ! To far stretched. It did'nt hooked my attention really . Atul

Guest's picture
Guest

This really sucks!!!! it´s lame, and stupid. Product bennefit is nowhere to be found. And it seems all good comments are written by the lazy people who made this.

Guest's picture
Guest

This reply is expected from some client servicing guy....m i right mr....its nice

Guest's picture
Guest

No! I am not crazy for ads. I dont want to find what the creative guies actually want to say. I mean I dont want to take all that efforts.
If I open the magazine or newspaper & some ad grabs my attention very easily without racking my brain, that is a great work.( Thats what is the TA's mind set) Rest is creative mastubation in the name of creativity.
& this campaign has bad concept & bad execution.So guies wake up. please. - atul

Whatsamatta U's picture
Whatsamatta U
Activity Score 34

Pompous, is all i can say abt this!! they r assuming a layman will get this!! the TA is the masses in india n nobody is goin to bother to understand it where the average time given to an ad is less than 7 seconds!! makes for a bad campaign all arnd! none of the ads clear

Guest's picture
Guest

Why confusion?
Chloromint FIGHTS with bad breath..

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